Assistant Manager - Digital Marketing

Bar Code India Ltd.; Gurgaon; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Bar Code India Ltd. is seeking an experienced Digital Marketing Specialist with 5+ years in the field to drive multi-channel campaigns, optimize SEO, manage the corporate website, and deliver analytics-driven insights.

The role emphasizes Google Ads, LinkedIn Ads, AI tools, and CRO to improve lead generation and ROI. The candidate will work across CMS platforms, landing pages, and content optimization, coordinating with Sales and external partners to enhance performance.

Qualifications

• 5+ years of hands-on experience in digital marketing.
• Strong hands-on experience with Google Ads and LinkedIn Ads.
• Strong knowledge of CMS platforms, website updates, landing pages, UX and basic HTML/CSS.
• Strong knowledge of on-page, technical and content SEO.
• Excellent understanding of GA4, GTM, GSC and Looker Studio.
• Experience with SEMrush, Ahrefs, Screaming Frog, Similarweb or equivalent tools.
• Experience with CRO, landing-page optimization and A/B testing.
• Strong understanding of digital marketing metrics (CPL, CPA, CAC, CTR, CPC, ROI, ROAS).
• Strong practical knowledge of AI/Generative AI tools and their application in digital marketing.
• Excellent analytical, communication, coordination and project-management skills.

Responsibilities

• Campaign Management – Plan, execute, monitor, and optimize campaigns across Google Ads and LinkedIn Ads.
• Website Management – Ownership of company website from marketing perspective and ongoing updates.
• SEO – Own and execute the organization’s SEO strategy including technical and on-page efforts.
• Analytics & Reporting – Track performance, build reports, and derive insights with GA4 and Looker Studio.
• Social Media Management – Manage LinkedIn and other platforms with a content calendar.
• AI, Automation & MarTech – Leverage AI tools to improve campaigns, content, and reporting.
• Competitor & Market Analysis – Monitor, benchmark, and coordinate external agencies as needed.

Skills

Digital Marketing

Campaign Management

SEO

Analytics & Reporting

Social Media Management

Google Ads

LinkedIn Ads

CMS & HTML/CSS basics

GA4 / GTM / GSC / Looker Studio

AI in Marketing

Tools

SEMrush

Ahrefs

Screaming Frog

Similarweb

Looker Studio

Job description

5+ years of hands-on experience in Digital Marketing.

Strong expertise across all five core areas:

• o Campaign Management / Performance Marketing
• o SEO
• o Analytics & Performance Reporting
• o Social Media Management

Strong hands-on experience with Google Ads and LinkedIn Ads.

Strong knowledge of website CMS platforms, website updates, landing pages, UX, and basic understanding of HTML/CSS.

Strong knowledge of technical, on-page, and content SEO.

Excellent understanding of GA4, Google Tag Manager, Google Search Console, and Looker Studio.

Experience with SEMrush, Ahrefs, Screaming Frog, Similarweb, or equivalent tools.

Experience with CRO, landing-page optimization, and A/B testing.

Strong understanding of digital marketing metrics including CPL, CPA, CAC, CTR, CPC, conversion rate, ROI, and ROAS.

Strong practical knowledge of AI/Generative AI tools and their application in digital marketing.

Excellent analytical, communication, coordination, and project-management skills.

Key Responsibilities

1. 1. Campaign Management – Performance Marketing
   • Plan, execute, monitor, and optimize campaigns across Google Ads, LinkedIn Ads, and relevant third-party platforms.
   • Manage campaign budgets, targeting, keywords, creatives, landing pages, and conversion tracking.
   • Optimize campaigns based on CPL, CPA, conversion rate, lead quality, ROI/ROAS, and pipeline contribution.
   • Conduct A/B testing of ads, audiences, creatives, and landing pages.
   • Work with Sales to improve lead quality and marketing-to-sales conversion.
2. 2. Website Management & Maintenance
   • Take end-to-end ownership of the company website from a marketing perspective.
   • Manage regular website updates, content changes, landing pages, forms, banners, CTAs, product/service pages, and other website requirements.
   • Ensure the website remains accurate, updated, functional, fast, secure, and user-friendly.
   • Identify and coordinate resolution of broken links, technical issues, tracking issues, UX problems, and performance gaps.
   • Work closely with developers/designers or external agencies for website enhancements and fixes.
   • Monitor website performance, traffic, user behavior, and conversion rates.
   • Ensure website changes follow SEO, UX, analytics, and conversion best practices.
   • Continuously identify opportunities to improve website experience and lead generation.
3. 3. SEO
   • Own and execute the organization's SEO strategy.
   • Conduct keyword research, competitor analysis, content-gap analysis, and search-intent analysis.
   • Manage technical SEO, on-page SEO, content SEO, internal linking, and off-page initiatives.
   • Monitor rankings, organic traffic, search visibility, and organic conversions.
   • Identify and resolve technical SEO issues including indexing, crawling, page speed, Core Web Vitals, metadata, redirects, canonicalization, and site structure.
   • Stay updated with Google algorithm updates, AI Search, and GEO (Generative Engine Optimization).
4. 4. Analytics & Reporting
   • Track and analyze performance across paid, organic, website, and social channels.
   • Use GA4, Google Search Console, Google Tag Manager, Looker Studio, and other analytics tools.
   • Ensure accurate tracking of campaigns, conversions, events, and UTM parameters.
   • Build regular performance reports and dashboards.
   • Identify trends, insights, and opportunities to improve digital marketing performance.
   • Measure marketing performance against KPIs, ROI, lead quality, and business outcomes.
5. 5. Social Media Management
   • Manage the organization's social media presence across relevant platforms, particularly LinkedIn.
   • Develop and maintain the social media calendar.
   • Coordinate content, creatives, campaigns, and publishing.
   • Monitor engagement, reach, traffic, and lead-generation performance.
   • Identify relevant trends and opportunities to improve brand visibility and engagement.
   • Ensure consistency of brand messaging across digital channels.
6. 6. AI, Automation & Marketing Technology
   • Use AI and automation tools to improve campaign management, SEO, content, analysis, reporting, and productivity.
   • Leverage tools such as ChatGPT, Claude, Gemini, Perplexity, and AI-powered marketing platforms.
   • Identify opportunities to automate repetitive marketing and reporting activities.
   • Stay updated on AI Search, Generative AI, GEO, marketing automation, and emerging MarTech.
   • Continuously evaluate new tools and technologies that can improve marketing performance.
7. 7. Competitor & Market Analysis
   • Monitor competitor activity across SEO, paid media, websites, content, and social media.
   • Identify market trends, opportunities, and best practices.
   • Benchmark digital performance and recommend improvements.
   • Manage external digital agencies, developers, designers, and marketing vendors as required.
   • Define requirements, timelines, KPIs, and deliverables.
   • Ensure quality and timely execution of outsourced activities.