EXECUTIVE (MARKETING)

Pride Group; Pune District; On-site; INR 300,000 - 540,000; Full time

Job summary

Pride Group in Pune is seeking a Marketing Executive to drive brand visibility and manage end-to-end creative workflows, influencer outreach, and cross-department brand initiatives.

The role focuses on ensuring timely delivery of assets, coordinating with agencies and internal teams, and executing campaigns with high impact to grow the marketing funnel.

You will track performance metrics, maintain strong communication across vendors, and support ongoing activation events and content scheduling.

Qualifications

• Experience in brand and marketing campaigns.
• Strong coordination with agencies and internal teams.
• Ability to manage timelines and deliverables for campaigns.

Responsibilities

• Creative & content management and timely asset delivery.
• Lead influencer-driven campaigns end-to-end.
• Coordinate brand awareness activities with agencies and departments.
• Regular competitor research and reporting.
• Drive internal site activation and cross-department collaboration.
• Oversee print vendors and onsite branding quality.
• Support weekly content deployment for nurturing campaigns.

Skills

Influencer outreach

Campaign planning

Content management

Vendor management

Cross-functional coordination

Brand awareness

Job description

As a Marketing Executive within the Brand & Marketing department, you will play a pivotal role in driving brand visibility and operational excellence. You will be responsible for the end-to-end execution of creative workflows, influencer outreach, and cross-departmental brand initiatives. Your focus will be on maintaining seamless communication between agencies and internal teams to ensure all marketing campaigns are launched with precision and high impact.

Key Responsibilities & Performance Areas (KRAs)

• 1. Creative & Content Management
• Collateral Oversight: Ensure 100% timely delivery of all creative assets, site collaterals, and social media content based on the Marketing Calendar.
• Performance Metric: Success is measured by achieving zero delays in campaign launches.
• Campaign Execution: Lead the end-to-end planning and execution of influencer-driven campaigns to expand brand reach.
• Performance Metric: Aim for 100% execution of monthly planned digital outreach activities.
• 3. Brand Awareness & Agency Coordination
• Collaboration: Act as the primary coordinator for brand awareness activities and provide essential support for performance marketing initiatives.
• Performance Metric: Measured by seamless, gap-free communication and coordination across various agencies and departments.
• Competitor Tracking: Conduct regular research into competitor advertising, pricing models, and overall marketing strategies.
• Performance Metric: Submission of detailed bi-weekly competition logs and research reports.
• 5. Cross-Departmental Activation
• Site Initiatives: Execute internal brand initiatives that require onsite activation and collaboration with multiple internal departments.
• Performance Metric: Achieve a 100% success rate for scheduled activation events.
• Quality Control: Manage print vendors and site branding production to ensure high quality and cost-efficiency.
• Performance Metric: Ensure zero quality defects and strictly on-time delivery of physical assets.
• Funnel Support: Support the marketing funnel by planning and deploying nurturing campaigns, such as newsletters and fresh engagement content.
• Performance Metric: Maintain a consistent weekly schedule for fresh content deployment.