Digital Marketing Manager / Growth Marketing Manager

Sawindia; Mumbai; On-site; INR 1,800,000 - 2,700,000; Full time

Job summary

Sawindia is seeking a proactive Digital Marketing Manager to lead end-to-end marketing initiatives, driving brand awareness, lead generation, and business growth across software and technology solutions. The role emphasizes strategy, outbound activities, content and brand management, and performance-driven campaigns.

The ideal candidate has 4+ years in Digital/ Growth Marketing, strong analytical and communication skills, and a track record of coordinating with agencies and sales teams to

Qualifications

• 4+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.
• Strong understanding of lead generation, digital marketing, content marketing, and marketing automation.
• Experience managing agencies and coordinating cross-functional teams.
• Analytical mindset with excellent communication and project management skills.
• Experience in B2B software, SaaS, ERP, or technology companies will be preferred.

Responsibilities

• Develop and execute the overall marketing strategy aligned with business goals.
• Create quarterly and annual marketing plans with defined KPIs.
• Build and optimize a scalable outbound lead generation engine.
• Drive email marketing, LinkedIn outreach, webinars, and marketing automation.
• Oversee content strategy and brand communication across all channels.
• Plan and manage digital campaigns across Google Ads, LinkedIn, Meta, YouTube, and other platforms.
• Coordinate with agencies to ensure timely execution of marketing initiatives.
• Support sales with targeted campaigns, collateral, and performance reporting.

Skills

Lead generation

Digital marketing

Content marketing

Marketing automation

Campaign management

Cross-functional teamwork

Data analysis

Education

Bachelor's degree or equivalent

Tools

Google Ads

LinkedIn Ads

SEO

Marketing automation platforms

Job description

About the Role

We are looking for a proactive and result-oriented Digital Marketing Manager to lead our end-to-end marketing initiatives. The role is responsible for building a scalable marketing engine that drives brand awareness, generates qualified leads, and supports business growth across our software and technology solutions.

Marketing Strategy & Planning

• Develop and execute the overall marketing strategy aligned with business goals.
• Create quarterly and annual marketing plans with defined KPIs.
• Identify new growth opportunities, marketing channels, and campaign ideas.

Lead Generation & Outbound Marketing

• Build and optimize a scalable outbound lead generation engine.
• Drive email marketing, LinkedIn outreach, WhatsApp campaigns, webinars, and marketing automation.
• Work closely with the sales team to improve lead quality, nurturing, and conversion.

Content & Brand Management

• Oversee the company's content strategy and brand communication across all channels.
• Manage the creation of blogs, case studies, newsletters, brochures, presentations, videos, social media, and website content.
• Ensure consistent messaging and strong brand positioning.

Digital Marketing

• Plan and manage digital campaigns across Google Ads, LinkedIn, Meta, YouTube, and other relevant platforms in coordination with external agencies.
• Drive website traffic, lead generation, SEO, content marketing, and conversion optimization.
• Monitor campaign performance and continuously improve marketing ROI.

Agency & Marketing Operations

• Coordinate with SEO, advertising, design, content, and web development agencies to ensure timely execution of marketing initiatives.
• Plan and execute webinars, customer events, exhibitions, product launches, and other marketing campaigns.
• Support sales with targeted campaigns, marketing collateral, and performance reporting.

Desired Skills & Experience

• 4+ years of experience in Digital Marketing, Growth Marketing, or B2B Marketing.
• Strong understanding of lead generation, digital marketing, content marketing, and marketing automation.
• Experience managing agencies and coordinating cross-functional teams.
• Analytical mindset with excellent communication and project management skills.
• Experience in B2B software, SaaS, ERP, or technology companies will be preferred.