Marketing Lead

Neovatic Technologies; Delhi; On-site; INR 1,500,000 - 2,000,000; Full time

Job summary

A leading technology firm in Delhi is seeking a Marketing Lead with over 8 years of B2B marketing experience, particularly in SaaS and enterprise solutions. The successful candidate will drive comprehensive marketing strategies, manage partner marketing initiatives, and collaborate with sales teams to enhance demand generation. The role requires strong analytical skills and the ability to translate marketing insights into actionable strategies. Candidates should have a passion for technology and proven experience in a similar environment.

Qualifications

• 8+ years of experience in B2B Marketing, with a focus on SaaS / Technology / Enterprise solutions.
• Strong background in Partner / Channel Marketing and Demand Generation.
• Hands-on experience with marketing automation and CRM tools.

Responsibilities

• Lead and execute end-to-end B2B marketing strategies aligned with business goals.
• Drive go-to-market strategies for SaaS products and enterprise solutions.
• Collaborate with Enterprise Sales teams for demand generation.
• Own and scale Partner Marketing programs.

Skills

B2B Marketing

SaaS platforms

Enterprise Sales enablement

Partner Marketing

Demand Generation

Digital marketing platforms

CRM tools

Job description

We are seeking a highly driven Marketing Lead with 8+ years of experience in B2B marketing, SaaS platforms, Enterprise Sales enablement, and Partner Marketing. The ideal candidate will be responsible for building and executing integrated marketing strategies that drive pipeline growth, brand visibility, and revenue acceleration across enterprise and partner ecosystems.

Key Responsibilities

• Lead and execute end-to-end B2B marketing strategies aligned with business and revenue goals
• Drive go-to-market (GTM) strategies for SaaS products and enterprise solutions
• Collaborate closely with Enterprise Sales teams to support demand generation, lead nurturing, and deal acceleration
• Own and scale Partner Marketing programs including co‑marketing initiatives, joint campaigns, and alliance‑driven growth
• Develop and manage demand generation campaigns across digital, content, events, webinars, and ABM channels
• Analyze campaign performance, pipeline contribution, CAC, and ROI using marketing analytics tools
• Build strong brand positioning and messaging tailored for enterprise customers and partners
• Manage marketing budgets, vendors, and external agencies
• Lead and mentor marketing team members and ensure cross‑functional alignment

Required Skills & Qualifications

• 8+ years of experience in B2B Marketing, preferably in SaaS / Technology / Enterprise solutions
• Proven experience working closely with Enterprise Sales teams
• Strong background in Partner / Channel Marketing
• Hands‑on experience with Demand Generation, ABM, Lead Lifecycle Management
• Expertise in digital marketing platforms, marketing automation, and CRM tools
• Strong analytical mindset with ability to translate data into actionable insights
• Excellent communication, stakeholder management, and leadership skills

Seniority Level: Mid‑Senior level

Employment Type: Full‑time

Job Function: Information Technology

Industries: IT Services and IT Consulting