Senior Marketing Manager

Coredge; Bengaluru; On-site; INR 4,500,000 - 7,000,000; Full time

Job summary

Coredge in Bengaluru is seeking an experienced Marketing Leader to build and scale the marketing function, driving demand generation and market positioning for enterprise and public-sector customers.

You will partner with Sales and GTM teams, develop content and campaigns, and lead a high-performance team to establish category leadership and measurable impact.

Qualifications

• 15+ years of experience in B2B technology marketing, including senior leadership roles.
• Experience marketing complex B2B technology, cloud, infrastructure, SaaS or enterprise products.
• Experience selling into enterprise and/or government customers.
• Strong understanding of demand generation, ABM, pipeline marketing and revenue attribution.
• Proven ability to translate strategy into scalable marketing programs that drive pipeline and revenue.
• Strong GTM strategy, messaging and sales enablement experience.
• Experience in content strategy, PR, and analyst relations.
• Commercial mindset linking marketing to business outcomes.
• Experience in scale-up or category-creation environments preferred.

Responsibilities

• Lead the overall demand generation strategy across enterprise and public-sector segments.
• Develop ABM programs for strategic and high-value accounts.
• Partner with Sales and GTM teams to build qualified pipeline and revenue.
• Define and track key marketing metrics including MQLs, SQLs, pipeline, CAC and ROI.
• Build scalable marketing programs across digital, events, partnerships and targeted account engagement.
• Drive GTM strategy, segmentation, positioning and messaging for key products and markets.
• Translate complex technology capabilities into compelling value propositions for enterprise and government buyers.
• Develop sales enablement assets including decks, case studies and briefs.
• Collaborate with leadership to identify market opportunities and priorities.
• Lead a high-performing marketing team and manage budgets.

Skills

Demand generation

ABM

Go-to-Market

Content strategy

Leadership

Stakeholder management

Sales enablement

B2B marketing

Job description

We are looking for an experienced and strategic Marketing Leader to build and lead our marketing function as we scale. This role will be responsible for driving demand generation, strengthening our market positioning, building category leadership, and partnering closely with Sales and GTM teams to create measurable business impact.

The ideal candidate will have strong experience marketing complex B2B technology/infrastructure products to enterprise and public-sector customers and will be comfortable operating in a high-growth, scale-up environment.

Key Responsibilities

Demand Generation & Pipeline Marketing

• Build and lead the overall demand generation strategy across enterprise and public-sector segments.
• Develop ABM (Account-Based Marketing) programs for strategic and high-value accounts.
• Partner closely with Sales and GTM teams to build qualified pipeline and improve marketing-sourced revenue.
• Define and track key marketing metrics including MQLs, SQLs, pipeline contribution, conversion rates, CAC and ROI.
• Build scalable marketing programs across digital, events, partnerships, campaigns and targeted account engagement.

GTM Strategy & Sales Enablement

• Drive Go-to-Market (GTM) strategy, segmentation, positioning and messaging for key products and markets.
• Translate complex technology capabilities into compelling value propositions for enterprise and government buyers.
• Develop sales enablement assets including pitch decks, case studies, solution briefs, competitive intelligence and customer-facing content.
• Work closely with Sales leadership to identify market opportunities, customer pain points and revenue priorities.

Content, Brand & Category Leadership

• Develop and execute a strong content strategy to establish the company as a thought leader in its category.
• Lead content initiatives across thought leadership, customer stories, industry reports, whitepapers, blogs and executive communications.
• Strengthen brand positioning and market visibility across relevant technology and business communities.
• Build and execute strategies to establish and shape a new or emerging category in the market.

PR & Analyst Relations

• Drive PR and communications strategy in collaboration with leadership.
• Build relationships with relevant technology, business and industry media.
• Lead analyst relations and ensure strong representation across relevant industry research, reports and evaluations.
• Identify opportunities for speaking engagements, industry events, awards and thought-leadership platforms.

Leadership & Cross-functional Collaboration

• Build, mentor and lead a high-performing marketing team.
• Partner closely with Sales, Product, Customer Success and leadership teams to align marketing priorities with business objectives.
• Establish marketing processes, dashboards and operating rhythms that enable data-driven decision-making.
• Manage marketing budgets and ensure effective allocation of resources based on business impact.
  

What We’re Looking For

• 15+ years of experience in B2B technology marketing, with significant experience in senior marketing leadership roles.
• Proven experience marketing complex B2B technology, cloud, infrastructure, SaaS or enterprise products.
• Experience selling into enterprise and/or public-sector/government customers.
• Strong understanding of demand generation, ABM, pipeline marketing and revenue attribution.
• Demonstrated ability to build marketing programs that contribute directly to pipeline and revenue—not just brand awareness.
• Strong understanding of enterprise GTM strategy, positioning, messaging and sales enablement.
• Proven experience in content strategy, PR, communications and analyst relations.
• Strong commercial mindset with the ability to connect marketing initiatives to business outcomes.
• Excellent stakeholder management and communication skills, particularly with senior leadership and Sales/GTM teams.
• Experience working in a scale-up, high-growth or category-creation environment is highly preferred.
• Ability to operate strategically while being hands-on and execution-oriented.
  

What Success Looks Like

In this role, success will be measured by the ability to:

• Build a predictable and scalable marketing-led pipeline.
• Increase marketing contribution to enterprise and government opportunities.
• Establish clear market positioning and differentiated messaging.
• Strengthen the company’s visibility and thought leadership within the target market.
• Build strong alignment between Marketing, Sales, Product and GTM.
• Develop a high-performing marketing function capable of supporting the company’s next stage of growth.