Marketing Manager

Vissco Rehabilitation Aids; Mumbai; On-site; INR 1,200,000 - 2,000,000; Full time

Job summary

Vissco Healthcare Pvt Ltd, headquartered in Mumbai, is seeking a Marketing Manager to drive growth through marketing and brand strategies.

You will handle market research, campaign planning, budget management, performance analysis, and cross-functional collaboration.

This role requires leadership of the marketing team and execution of integrated campaigns across digital and traditional channels.

Responsibilities

• Develop, implement marketing strategies and policies aligned with business goals.
• Plan and execute integrated campaigns across digital, social, and traditional channels.
• Manage budgets and analyze ROI to optimize spend.
• Lead, mentor, and coordinate cross-functional teams and external partners.

Job description

Company Profile

Vissco Healthcare Pvt Ltd Established in 1963,is one of India's leading manufacturers of orthopaedic supports, rehabilitation products, mobility aids, and wellness solutions. With over six decades of expertise, Vissco is committed to improving mobility, enhancing recovery, and empowering people to lead active, independent lives through innovative and high-quality healthcare products.

Headquartered in Mumbai, Vissco has a strong presence across India and international markets, serving healthcare professionals, hospitals, retailers, and millions of customers worldwide. Driven by innovation, quality, and customer-centricity, Vissco continues to set benchmarks in the healthcare and medical devices industry.

Company Website: https://www.vissconext.com/

Role Overview

The Marketing Manager will be responsible for developing and implementing effective marketing and brand strategies to drive business growth, strengthen brand awareness, and enhance market positioning. The role involves market research, campaign planning and execution, promotional activities, budget management, performance analysis, team leadership, and collaboration with internal and external stakeholders.

Key Responsibilities

1. Marketing Strategy Development
   Develop, implement, and monitor marketing strategies and policies in line with the organization's business objectives, market opportunities, and budgetary requirements.
2. Market Research and Competitive Analysis
   Conduct market surveys and research to understand market trends, size, growth opportunities, customer preferences, and competitive landscape. Analyze competitors strengths, weaknesses, strategies, and market positioning.
3. Campaign Planning and Execution
   Plan, execute, and monitor integrated marketing campaigns across digital, social media, traditional, and other relevant channels to drive brand awareness and business growth.
4. Promotional Activities
   Plan and implement promotional activities and customer engagement initiatives to encourage repeat business, support new product launches, and strengthen customer relationships.
5. Budget Management
   Manage marketing budgets effectively by allocating resources, monitoring expenses, and evaluating return on investment (ROI) to optimize marketing spend and achieve business objectives.
6. Team Management
   Lead, mentor, and supervise the marketing team by providing guidance, support, and direction to ensure effective execution of marketing initiatives.
7. Brand Management and Consistency
   Develop and maintain comprehensive brand guidelines and ensure consistency across all marketing and communication materials. Oversee the creation, distribution, and management of brand assets.
8. Brand Growth and Development
   Drive the overall growth and development of the Vissco brand by developing and implementing strategic brand initiatives that strengthen brand identity, increase market awareness and visibility, enhance brand positioning, and support long-term business growth.
9. Performance Analysis and Optimization
   Monitor and analyze the performance of marketing campaigns and initiatives. Identify areas for improvement and optimize strategies based on insights and performance metrics.
10. Cross-Functional and External Collaboration
    Collaborate with internal teams, including Sales, Product, and Creative teams, to align marketing initiatives with overall business objectives and ensure consistent brand communication. Coordinate with external agencies, vendors, and partners to leverage expertise, execute campaigns effectively, and maximize marketing impact.
11. Content and Social Media Communication
    Oversee and manage marketing communication initiatives, including newsletters, social media marketing, blog content, and other digital and brand communication activities.
12. Training
    Facilitating product training and development of the sales team.