Marketing Manager - VH IW

PeopleStrong; India; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

PeopleStrong in India is seeking a strategic Marketing Leader to orchestrate budget management, vendor negotiations, and timely onboarding of marketing suppliers while aligning campaigns with evolving consumer needs.

You will define target customer profiles, build strong agency partnerships, oversee media planning, social media calendars, artwork delivery, and measure campaign effectiveness to drive brand objectives and cost-efficient marketing execution.

Responsibilities

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors
• Understand, Define & Continuously track evolving consumer needs
• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior
• Develop Relationships with agency partners to build & execute Communication & Marketing plans
• Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts
• Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium
• Ensure timely delivery of artworks and see through the execution of the same
• Ensure efficient Media Planning & Buying
• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay the same to the relevant teams
• Build an Efficient Marketing Budget & Execute on agreed Brand Objectives
• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies
• Efficiency in marketing processes
• Agency Management
• Timely execution of all marketing collaterals
• Timely Delivery of all merchandise to partners

Job description

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors

Understand, Define & Continuously track evolving consumer needs

• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

• Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
• Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
• Ensure timely delivery of artworks and see through the execution of the same.
• Ensure efficient Media Planning & Buying
• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay the same to the relevant teams

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes

• Agency Management
• Timely execution of all marketing collaterals
• Timely Delivery of all merchandise to partners