Assistant Manager/Sr. Executive Product Marketing For Pharma Co. Pune

Veko Care; Pune District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Veko Care in Pune seeks a seasoned Pharmaceutical Product Marketing professional to lead product and brand marketing initiatives across multiple brands.

You will coordinate between marketing, sales, accounts, training, and design teams, conduct field intelligence, and design training modules with calendar management and medico-marketing support. Fluency in English and strong communication are essential.

Qualifications

• ,

Responsibilities

• Promote strong brand and product understanding across all teams.
• Evaluate and improve brand communication in the field.
• Monitor brand-wise performance via scorecards, PRX tracking, and POB status.
• Support product-wise strategy execution per marketing plans.
• Maintain sales vs marketing expenditure records and ensure budget adherence.
• Coordinate between Product Marketing, Sales, Accounts, Training, and Design teams.
• Conduct field work to track competitor activities and capture customer feedback.
• Design product training modules and manage training calendars and kits dispatch.
• Handle medico-marketing activities and source visuals/promotional content; ensure compliance and brand alignment.

Skills

Brand marketing

Marketing coordination

Field market intelligence

Training coordination

Medico-marketing activities

English proficiency

Communication skills

CRM systems

MS Office

Brand support CRM management

Brand management

Tools

CRM systems

MS Office

Job description

Job Description

Roles & Responsibilities

1. Product & Brand Marketing

• Ensure strong brand and product understanding across all VSOs and TMs through structured communication and continuous engagement.
• l Observe, evaluate, and improve brand communication in the field to ensure consistency and impact.
• Follow up on brand-wise business performance, ensuring HQ-wise execution through:Scorecards, PRX tracking and POB status monitoring
• Assist in product-wise strategy execution as per marketing plans.

2. Sales & Marketing Coordination

• Maintain Sales vs Marketing expenditure records and review them on a day-to-day basis to ensure budget adherence.
• Act as a coordination link between Product Marketing, Sales, Accounts, Training, and Design teams.

3. Field Work & Market Intelligence

• Conduct field work to Track competitor activities Understand customer needs and prescribing behaviour Capture field feedback for brand improvement Share actionable market insights with marketing and sales leadership.

4. Training & Capability Building

• Design product training modules aligned with brand objectives.
• Prepare and manage online and offline training calendars.
• Ensure dispatch of PMT and training kits to new joiners in coordination with HR and logistics teams.
• Assist in ongoing training communication and follow-ups.

5. Medico Marketing & Promotional Support

• Handle brand medico-marketing activities,including:Collection and compilation of scientific data
• Reference sourcing for visual aids, LBLs, and promotional content Coordinate with designers for Visual aid development and LBL preparation
• Ensuring accuracy, compliance, and brand alignmentAssist in follow-up with creative agencies and internal stakeholders for timely delivery.

Skills & Competencies Required

• Excellent communication skills (verbal and written).
• Strong English proficiency speaking and writing (Mandatory).
• Honest, hardworking, and highly accountable.
• Growth mindset with ambition and a positive attitude.
• Strong coordination, analytical, and follow-up skills.
• Ability to work independently and handle multiple brands/projects.

Technical Skills

• Proficient in MS Office (Excel, Word, PowerPoint).
• Strong command over Excel-based reports and data analysis.
• Working knowledge of CRM systems, email, and internet tools.Preferred Candidate Profile:
• 8-10 years of experience in Pharmaceutical Product Marketing.Hands-on exposure to Brand support CRM management Training coordinationMedico-marketing activities
• Experience working closely with sales teams and senior management