Marketing Manager, VH IW

Aditya Birla Lifestyle Brands Limited; Karnataka; On-site; INR 600,000 - 900,000; Full time

Job summary

Aditya Birla Lifestyle Brands Limited in India seeks a marketing professional to oversee key result areas including brand financials, consumer insights, agency partnerships, customer engagement, and efficient budgeting. The role focuses on coordinating with mainline, digital, media, and creative agencies to deliver campaigns on time and within budget.

You will track shopper behavior, plan social content, manage influencer relations, and drive campaign effectiveness while ensuring timely delivery

Qualifications

• Defines and tracks targeted customer demographics and psychographics.
• Understands triggers influencing buying behavior and shopping patterns.
• Collaborates with agencies to ensure timely delivery of creative concepts.
• Plans social media content calendar with the digital agency and monitors feedback.
• Ensures timely delivery of artworks and execution of campaigns.
• Manages media planning and buying activities.
• Plans marketing campaigns and tracks campaign effectiveness and consumer feedback.
• Builds and executes marketing plans and budgets to achieve brand objectives.

Job description

Key Result Areas

Supporting Actions

Impact the Brand Financials

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors

Understand, Define & Continuously track evolving consumer needs

• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

• Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
• Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
• Ensure timely delivery of artworks and see through the execution of the same.
• Ensure efficient Media Planning & Buying

Customer engagement

• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay the same to the relevant teams

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes

• Agency Management
• Athlete & Influencer management
• Timely execution of all marketing collaterals
• Timely Delivery of all merchandise to partners