Marketing Manager, VH IW

PeopleStrong; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

PeopleStrong is seeking a dynamic marketing professional to oversee brand and sports marketing initiatives in India. You will monitor budgets, coordinate with agencies and vendors, and ensure timely onboarding, PO releases and invoice submissions to drive cost efficiency and impact.

The role focuses on defining target customer profiles, planning social and media campaigns, tracking campaign effectiveness, and delivering timely creative assets and merchandise to partners, while continuously

Qualifications

• Proven experience in managing brand & sports marketing budgets.
• Ability to negotiate vendor rates for marketing collateral.
• Experience coordinating multiple agencies and stakeholders.

Responsibilities

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors
• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior
• Coordinate with agencies to ensure timely delivery of creative concepts
• Plan social media content calendar with the digital agency and track feedback
• Ensure timely delivery of artworks and execution
• Ensure efficient Media Planning & Buying
• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay to relevant teams
• Define Brand Objectives and Budget for campaigns
• Build Marketing Plans and Budget for executing on objectives
• Innovate in marketing execution to build cost efficiencies
• Agency Management and timely delivery of collaterals
• Timely Delivery of all merchandise to partners

Skills

Vendor management

Budget management

Campaign planning

Agency coordination

Social media planning

Media planning & buying

CRM & insights

Job description

• Monitor the marketing budget and expenditure on key Brand and sports marketing initiatives
• Negotiate with vendors to get the best rates for procuring marketing collaterals
• Ensure timely vendor onboarding, PO release and invoice submission for all vendors

Understand, Define & Continuously track evolving consumer needs

• Define & track the targeted customer in terms of demographic & psychographic profile
• Understand triggers influencing buying, buying process and shopping behavior

Develop Relationships with agency partners to build & execute Communication & Marketing plans

• Coordinate with mainline, digital, media, and creative agencies to ensure timely delivery of creative concepts.
• Proactively plan for the social media content calendar with the digital agency and set up a tracking system to monitor all content and feedback received on the medium.
• Ensure timely delivery of artworks and see through the execution of the same.
• Ensure efficient Media Planning & Buying
• Plan the marketing Campaign Effectiveness
• Track consumer feedback and relay the same to the relevant teams

Build an Efficient Marketing Budget & Execute on agreed Brand Objectives

• Define Brand Objectives in terms of salience in the target segment, footfalls into the store, consumer experience within the store and CRM
• Build Marketing Plans and Budget for executing on agreed objectives
• Innovate in marketing execution to build marketing cost efficiencies

Efficiency in marketing processes

• Agency Management
• Timely execution of all marketing collaterals
• Timely Delivery of all merchandise to partners