Marketing Manager

The Flower Puff Girlz; Bengaluru; On-site; INR 700,000 - 800,000; Full time

Job summary

The Flower Puff Girlz is seeking a Marketing Manager to lead end-to-end marketing strategy and execution for healthcare services. You will drive multi-channel campaigns, digital leadership, content creation, and ROI analysis to strengthen brand and patient engagement.

Ideal candidates have 3-5 years in healthcare marketing, strong analytics, CRM proficiency, and leadership skills. This role requires collaboration with doctors, management, and external vendors in Bengaluru.

Qualifications

• Bachelor's or Master's degree in Marketing or a related field.
• 3–5 years of proven marketing experience, preferably in healthcare.
• Strong understanding of healthcare consumer behavior and branding.
• Proficient in digital marketing tools, analytics, and CRM systems.
• Excellent communication, presentation, and leadership skills.

Responsibilities

• Develop and execute marketing strategies aligned with goals and brand.
• Plan and manage multi-channel campaigns across digital, print, events.
• Oversee online presence, website, SEO/SEM, and reputation.
• Coordinate with internal teams, doctors, and management to target audiences.
• Drive community outreach programs and corporate tie-ups.
• Supervise content creation for materials and digital channels.
• Track campaign performance and ROI with analytics.
• Ensure compliant marketing aligned with healthcare regulations.
• Lead and mentor the marketing team to maximize results.
• Maintain relationships with media partners and vendors.

Skills

Digital marketing

CRM systems

Google Analytics

Team leadership

Project management

Education

Bachelor's in Marketing

Master's in Marketing

Tools

CRM software

Google Analytics

Job description

Responsibilities:

The Marketing Manager will be responsible for end-to-end marketing strategy and execution, including:

• Strategy & Planning: Develop and execute comprehensive marketing strategies that align with organizational goals and brand positioning.
• Campaign Management: Plan and manage multi-channel campaigns (digital, print, outdoor, events/mall/neighborhood activations) to promote healthcare services, specialties, and new initiatives.
• Digital Leadership: Oversee the organization’s entire online presence, including website management, social media strategy, SEO/SEM performance, and online reputation management.
• Stakeholder Collaboration: Coordinate actively with internal departments, medical doctors, and management to define target audiences and capitalize on marketing opportunities.
• Community Engagement: Strategize and execute community outreach programs, health camps, and corporate tie‑ups to drive patient footfall.
• Content & Collateral: Supervise the creation of engaging content for marketing materials, patient education, and all digital channels.
• Performance & ROI: Track, analyze, and report on the performance and Return on Investment (ROI) of all marketing campaigns.
• Regulatory Compliance: Ensure all marketing activities strictly adhere to ethical standards and relevant healthcare regulatory guidelines.
• Team Leadership: Lead, mentor, and guide the marketing team to achieve optimal performance and foster creativity.
• Vendor Management: Develop and maintain strong relationships with media partners, advertising agencies, and external vendors.

Requirements:

• Bachelor’s or Master’s degree in Marketing, Business Administration, or a closely related field.
• 3-5 years of proven marketing experience, with a strong preference for the healthcare, hospital, or pharmaceutical industry.
• In-depth understanding of healthcare consumer behavior, digital marketing best practices, and effective branding strategies.
• Excellent proficiency in digital marketing tools, analytics platforms (e.g., Google Analytics), and CRM systems.
• Exceptional communication, presentation, leadership, and project management skills.
• Demonstrated ability to thrive in a fast-paced environment and work effectively with cross-functional teams.

CTC- 7 LPA