Brand & Digital Marketing Head

VMax; Coimbatore District; On-site; INR 7,000,000 - 10,000,000; Full time

Benefits offered by this job

Real-time exposure

Mentorship

Career development

Collaborative environment

Purpose-driven impact

Job summary

VMax Healthtech in Coimbatore seeks a seasoned Head of Marketing to lead brand, growth and customer engagement. This on-site role demands a strategic leader with 10–12 years in marketing, proven ability to drive revenue and digital presence in consumer environments.

You will shape go-to-market strategy, oversee campaigns across digital and partnerships, manage budgets, mentor a high-performance team, and report KPIs to leadership.

Qualifications

• Postgraduate degree in Marketing or related field.
• 10–12 years in marketing leadership roles.
• Strategic mindset with proven ability to craft and execute growth strategies.
• Strong team leadership and communication skills.
• Analytical orientation with expertise in marketing data and ROI optimization.
• Digital and omni-channel expertise (social, content, performance marketing, customer journeys).
• Commercial acumen with budget management and KPI tracking.
• Collaborative approach with cross-functional teams.
• Adaptability and innovation in fast-paced environments.

Responsibilities

• Define overall marketing vision and go-to-market strategy.
• Set goals, metrics, and budget priorities; oversee allocation of marketing spend.
• Shape brand positioning, messaging, and value proposition.
• Lead market research, competitive analysis, and customer segmentation.
• Lead product launches, influencer and PR programs.
• Define and monitor KPIs and campaign performance.
• Report insights and recommend course corrections to leadership.

Skills

Digital marketing

ROI optimization

Team leadership

Analytics

Strategic thinking

Cross-functional collaboration

Education

Postgraduate degree in Marketing or related field

Job description

About the Company:

VMax Healthtech is a health-tech and holistic wellbeing company committed to helping individuals become healthier, stronger, and more confident versions of themselves. Backed by certified nutritionists and fitness experts, we combine technology, data-driven insights, and personalized care to prevent lifestyle-related diseases and drive sustainable health outcomes. At VMax, we're redefining the future of wellbeing - where science, innovation, and human connection come together to empower individuals to live better every day.

About the Role:

Head of Marketing (On-site, Coimbatore)

The Head of Marketing will lead the marketing function at VMax, driving brand, growth, and customer engagement strategies. This strategic leadership role requires 10-12 years of marketing experience, with a proven record of driving revenue, brand visibility, and digital presence in fast-paced, consumer-facing environments.

Roles and Responsibilities:

Strategic Marketing Leadership

• Define overall marketing vision and go-to-market strategy.

• Set goals, metrics, and budget priorities; oversee allocation of marketing spend.

• Shape brand positioning, messaging, and value proposition.

Cross-Functional Collaboration

• Partner with senior leadership and other functions (Sales, Service Delivery, Operations, Product).

• Align marketing initiatives with customer acquisition, retention, and revenue growth.

Team & Resource Management

• Build and lead a high-performance marketing team.

• Recruit, mentor, and drive performance culture.

• Manage external agencies, vendors, and partners.

Campaign & Channel Execution

• Oversee planning, execution, and measurement of campaigns across digital, social, content, events, and partnerships.

• Ensure brand consistency across all touchpoints.

• Monitor ROI and conversion metrics; optimize tactics based on insights.

Customer & Market Insight

• Lead market research, competitive analysis, and customer segmentation.

• Use customer data to improve journeys, engagement, and retention.

Innovation & Growth

• Introduce new marketing technologies and tools.

• Lead product launches, partnership marketing, influencer and PR programs.

Performance Tracking & Reporting

• Define and monitor KPIs and campaign performance.

• Report insights and recommend course corrections to leadership.

Key Requirements:

• Postgraduate degree in Marketing or related field.

• 10-12 years in marketing leadership roles, ideally in B2C or health/wellness sectors.

• Strategic mindset with proven ability to craft and execute growth strategies.

• Strong team leadership and communication skills.

• Analytical orientation with expertise in marketing data and ROI optimization.

• Digital and omni-channel expertise (social, content, performance marketing, customer journeys).

• Commercial acumen with budget management and KPI tracking.

• Collaborative approach with cross-functional teams.

• Adaptability and innovation in fast-paced environments.

What VMax Offers?

• Real-time exposure to cross-functional operations.

• Mentorship and guidance from senior leadership.

• Structured career development and growth path.

• Collaborative environment encouraging ownership and innovation.

• Purpose-driven impact in transforming health and wellbeing.