Marketing Manager

Career Point University; Buldhana District; In loco; INR 600.000 - 1.200.000; Tempo pieno

Descrizione del lavoro

Career Point University in Maharashtra invites a Marketing Manager to lead sales & admission efforts, manage the sales team, and drive conversion across the funnel. You will coordinate with Marketing and Branch Management for local campaigns, supervise counselling sessions, handle fee discussions, and help generate quality student leads through events and outreach.

The role emphasizes target-driven performance, leadership of Telecallers and Counsellors, and collaboration with the

Mansioni

• Achieve monthly, quarterly and annual admission and revenue targets.
• Prepare sales plans and allocate targets to Sales Executives/Counsellors.
• Monitor daily sales performance against assigned targets.
• Develop strategies to improve admission conversion.
• Identify gaps in the sales funnel and implement corrective actions.
• Drive new admissions, renewals and student referrals.
• Manage and supervise Sales Executives, Counsellors and Telecallers.
• Allocate leads and daily/weekly targets to team members.
• Conduct daily sales huddles and performance reviews.
• Monitor individual productivity and conversion ratios.
• Train team members on counselling, objection handling and closing techniques.
• Coach underperforming employees and implement performance improvement measures.
• Motivate the team to achieve and exceed assigned targets.
• Ensure proper distribution and utilization of leads.
• Monitor every stage of the sales funnel.
• Ensure timely follow-up of hot, warm and cold leads.
• Review pending, missed and inactive leads regularly.
• Analyse reasons for lead rejection/non-conversion.
• Improve lead-to-counselling and counselling-to-admission conversion.
• Ensure 100% and accurate CRM/ERP lead updates.
• Personally handle high-value and critical admission cases.
• Guide counsellors on effective student-parent interactions.
• Explain courses, batches, fees, scholarships, study material, test series and other offerings.
• Handle objections related to fees, course selection, competition and academic outcomes.
• Ensure that no unauthorized promises or commitments are made to students/parents.

Descrizione del lavoro

Designation: Marketing Manager

A. Sales & Admission Target Achievement

• Achieve monthly, quarterly and annual admission and revenue targets.
• Prepare sales plans and allocate targets to Sales Executives/Counsellors.
• Monitor daily sales performance against assigned targets.
• Develop strategies to improve admission conversion.
• Identify gaps in the sales funnel and implement corrective actions.
• Drive new admissions, renewals and student referrals.

B. Sales Team Management

• Manage and supervise Sales Executives, Counsellors and Telecallers.
• Allocate leads and daily/weekly targets to team members.
• Conduct daily sales huddles and performance reviews.
• Monitor individual productivity and conversion ratios.
• Train team members on counselling, objection handling and closing techniques.
• Coach underperforming employees and implement performance improvement measures.
• Motivate the team to achieve and exceed assigned targets.

C. Lead Management & Conversion

• Ensure proper distribution and utilization of leads.
• Monitor every stage of the sales funnel.
• Ensure timely follow-up of hot, warm and cold leads.
• Review pending, missed and inactive leads regularly.
• Analyse reasons for lead rejection/non-conversion.
• Improve lead-to-counselling and counselling-to-admission conversion.
• Ensure 100% and accurate CRM/ERP lead updates.

D. Student & Parent Counselling

• Personally handle high-value and critical admission cases.
• Guide counsellors on effective student-parent interactions.
• Explain courses, batches, fees, scholarships, study material, test series and other offerings.
• Handle objections related to fees, course selection, competition and academic outcomes.
• Ensure that no unauthorized promises or commitments are made to students/parents.

E. Revenue & Fee Collection

• Monitor admission revenue and fee collection.
• Coordinate with the Accounts/Operations team regarding outstanding student fees.
• Follow up on pending admission payments as per company policy.
• Monitor instalment-based admissions and due dates.
• Support the branch in reducing outstanding fees and improving collection efficiency.

F. Marketing & Lead Generation

• Coordinate with Marketing and Branch Management for local campaigns.
• Plan activities for generating quality student leads.
• Support seminars, school visits, scholarship exams, career counselling sessions and promotional events.
• Develop referral and local outreach opportunities.
• Monitor competitor activities and market trends.
• Provide market feedback to management.