District Outreach Manager

Mohan Babu University, Tirupati; Andhra Pradesh; On-site; INR 250,000 - 400,000; Full time

Job summary

Mohan Babu University in Tirupati seeks a field outreach professional to cover schools and colleges, generate quality student leads, and drive admissions. You will visit institutions, manage relationships with principals and counsellors, and maintain CRM records to ensure timely conversions.

The role requires daily field activity, campus presentations, and close coordination with the regional team to meet admission targets and provide accurate reporting on progress and outcomes.

Responsibilities

• Identify and regularly visit high-potential schools, junior colleges and coaching centres across the assigned district.
• Prepare a structured daily and weekly visit plan covering priority institutions and target student groups.
• Build and maintain an updated database of institutions, student strength, key contacts and admission potential.
• Ensure consistent coverage of identified institutions throughout the admission cycle.
• Set and achieve daily targets for institutional visits, student interactions, qualified leads and counselling sessions.
• Conduct classroom presentations, career guidance sessions, admission awareness activities and student engagement programmes.
• Identify prospective students interested in MBU’s programmes and collect accurate contact details and course preferences.
• Maintain daily records of field activities and outcomes.
• Conduct career counselling, university presentations, seminars and parent interactions to generate interest in MBU.
• Explain relevant programmes, eligibility, admission processes, campus facilities, placements and career opportunities.
• Address basic student and parent queries and connect them with the university’s counselling team for detailed guidance.
• Develop working relationships with Principals, teachers, career counsellors, coaching-centre owners and other local education stakeholders.
• Maintain regular contact with institutional representatives to facilitate repeat visits, student counselling and admission-related activities.
• Build a strong local referral network to improve student outreach and lead generation.
• Enter every field-generated lead into the university CRM on the same day, ensuring complete and accurate information.
• Track each lead from initial interaction through counselling, application, admission and fee payment.
• Re-engage interested students who have not completed applications or payments and record reasons for drop-offs.
• Achieve assigned district admission and fee-payment targets.
• Maintain a daily follow-up list of prospective students requiring further engagement.
• Identify conversion gaps and take immediate action in coordination with the Regional Manager and counselling team.
• Support admission events, campus visits, open houses and other university-led promotional activities.
• Punching and Submit daily reports covering visits, student interactions, leads generated, counselling sessions, applications and admissions.
• Participate in daily or weekly performance reviews with the Regional Manager.
• Report competitor activities, student objections, parent concerns and local market opportunities.
• Ensure adherence to university-approved communication, admission policies and reporting processes.

Job description

To execute MBU’s school and college outreach activities across the assigned district, generate quality student leads, build relationships with local educational institutions and ensure timely conversion of field-generated leads into applications and admissions.

Key Responsibilities

School & College Coverage

• Identify and regularly visit high-potential schools, junior colleges and coaching centres across the assigned district.
• Prepare a structured daily and weekly visit plan covering priority institutions and target student groups.
• Build and maintain an updated database of institutions, student strength, key contacts and admission potential.
• Ensure consistent coverage of identified institutions throughout the admission cycle.

Daily Field Activity & Lead Generation

• Set and achieve daily targets for institutional visits, student interactions, qualified leads and counselling sessions.
• Conduct classroom presentations, career guidance sessions, admission awareness activities and student engagement programmes.
• Identify prospective students interested in MBU’s programmes and collect accurate contact details and course preferences.
• Maintain daily records of field activities and outcomes.

Student & Parent Engagement

• Conduct career counselling, university presentations, seminars and parent interactions to generate interest in MBU.
• Explain relevant programmes, eligibility, admission processes, campus facilities, placements and career opportunities.
• Address basic student and parent queries and connect them with the university’s counselling team for detailed guidance.

Local Relationship Management

• Develop working relationships with Principals, teachers, career counsellors, coaching-centre owners and other local education stakeholders.
• Maintain regular contact with institutional representatives to facilitate repeat visits, student counselling and admission-related activities.
• Build a strong local referral network to improve student outreach and lead generation.
• Enter every field-generated lead into the university CRM on the same day, ensuring complete and accurate information.
• Track each lead from initial interaction through counselling, application, admission and fee payment.
• Re-engage interested students who have not completed applications or payments and record reasons for drop-offs.

Admission Target Achievement

• Achieve assigned district-level targets for qualified leads, applications, confirmed admissions and fee payments.
• Maintain a daily follow-up list of prospective students requiring further engagement.
• Identify conversion gaps and take immediate action in coordination with the Regional Manager and counselling team.
• Support admission events, campus visits, open houses and other university-led promotional activities.

Daily Reporting & Market Feedback

• Punching and Submit daily reports covering visits, student interactions, leads generated, counselling sessions, applications and admissions.
• Participate in daily or weekly performance reviews with the Regional Manager.
• Report competitor activities, student objections, parent concerns and local market opportunities.
• Ensure adherence to university-approved communication, admission policies and reporting processes.

Key Performance Indicators (KPIs)

• Achievement of assigned district admission and fee-payment targets.
• Daily institutional visits and productive school/college engagements.
• Number of student interactions and qualified leads generated.
• Number of career counselling sessions and parent interactions.
• Lead entry timeliness and CRM data accuracy.
• Lead-to-application and application-to-admission conversion rates.
• Follow-up completion, institutional relationship development and reporting discipline.