Business Development Manager

Career Point University; Ahmedabad District; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Career Point University is seeking a results-driven Sales & Admissions leader to drive monthly and annual targets across admissions and revenue. You will manage a team of counsellors and telecallers, oversee lead distribution, and coordinate with academic, marketing, and accounts teams to ensure smooth handovers.

Responsibilities include counselling students and parents, explaining courses and fees, monitoring CRM/ERP updates, and driving marketing campaigns, referrals, and MIS reporting to

Responsibilities

• Achieve monthly, quarterly, and annual admission and revenue targets.
• Develop sales strategies, monitor performance, and improve admission conversions.
• Drive new admissions, renewals, and student referrals.
• Lead and supervise Sales Executives, Counsellors, and Telecallers.
• Allocate targets, conduct performance reviews, and provide training and coaching.
• Motivate the team to achieve business objectives.
• Manage lead distribution, follow-ups, and the complete sales funnel.
• Monitor conversion ratios, analyse lost leads, and ensure accurate CRM/ERP updates.
• Improve lead-to-admission conversion rates.
• Handle key admission cases and guide counsellors on effective counselling.
• Explain courses, fees, scholarships, and other offerings.
• Resolve objections and ensure transparent communication.
• Monitor admission revenue, fee collection, and outstanding payments.
• Coordinate with Accounts to ensure timely collections.
• Coordinate local marketing campaigns, school visits, seminars, and promotional activities.
• Develop referral opportunities and monitor competitor activities.
• Prepare daily, weekly, and monthly sales reports.
• Track leads, follow-ups, admissions, revenue, conversions, and collections.
• Analyse performance and recommend improvement strategies.

Job description

Role & responsibilities

A. Sales & Target Achievement

• Achieve monthly, quarterly, and annual admission and revenue targets.
• Develop sales strategies, monitor performance, and improve admission conversions.
• Drive new admissions, renewals, and student referrals.

B. Team Management

• Lead and supervise Sales Executives, Counsellors, and Telecallers.
• Allocate targets, conduct performance reviews, and provide training and coaching.
• Motivate the team to achieve business objectives.

C. Lead Management & Conversion

• Manage lead distribution, follow-ups, and the complete sales funnel.
• Monitor conversion ratios, analyse lost leads, and ensure accurate CRM/ERP updates.
• Improve lead-to-admission conversion rates.

D. Student & Parent Counselling

• Handle key admission cases and guide counsellors on effective counselling.
• Explain courses, fees, scholarships, and other offerings.
• Resolve objections and ensure transparent communication.

E. Revenue & Fee Collection

• Monitor admission revenue, fee collection, and outstanding payments.
• Coordinate with Accounts to ensure timely collections.

F. Marketing & Lead Generation

• Coordinate local marketing campaigns, school visits, seminars, and promotional activities.
• Develop referral opportunities and monitor competitor activities.

G. MIS & Reporting

• Prepare daily, weekly, and monthly sales reports.
• Track leads, follow-ups, admissions, revenue, conversions, and collections.
• Analyse performance and recommend improvement strategies.

H. Interdepartmental Coordination

• Coordinate with Academic, Marketing, Operations, Accounts, and Head Office teams.
• Ensure smooth student handovers and implementation of management decisions.