Business Development Executive

Career Point University; Chennai; Presencial; INR 300.000 - 600.000; Jornada completa

Descripción de la vacante

Career Point University in Chennai is seeking a dynamic admissions executive to drive lead generation, engage with students and parents, and convert inquiries into admissions. You will manage walk-ins, online inquiries, and events, while aligning with academic teams to understand course options and career goals.

You will maintain CRM records, follow up daily, support local marketing activities, and prepare regular MIS reports.

Formación

• Generate prospective student leads through calls, references, school visits, events, campaigns and local activities.
• Attend and respond to walk-in, online and telephonic enquiries.
• Understand students' academic requirements, course preferences and career goals.
• Maintain accurate records of all leads and enquiries in CRM/ERP.

Responsabilidades

• Explain courses, batches, fee structures, scholarships, study material, test series and other offerings.
• Conduct effective counselling with students and parents.
• Identify the right course/program based on student requirements.
• Handle objections related to fees, course selection, competition and other concerns professionally.

Conocimientos

Lead generation

CRM/ERP usage

Counselling

Admission conversion

Interpersonal communication

Herramientas

CRM/ERP software

Descripción del empleo

Role & responsibilities

A. Lead Generation & Enquiry Management

• Generate prospective student leads through calls, references, school visits, events, campaigns and local activities.
• Attend and respond to walk-in, online and telephonic enquiries.
• Understand students' academic requirements, course preferences and career goals.
• Maintain accurate records of all leads and enquiries in CRM/ERP.

B. Student & Parent Counselling

• Explain courses, batches, fee structures, scholarships, study material, test series and other offerings.
• Conduct effective counselling with students and parents.
• Identify the right course/program based on student requirements.
• Handle objections related to fees, course selection, competition and other concerns professionally.

C. Admission Conversion

• Follow up systematically with prospective students until closure.
• Convert qualified leads into paid admissions.
• Coordinate with the Centre Head/Academic Team for admission-related requirements.
• Ensure timely collection of admission forms, documents and fees.
• Achieve assigned monthly admission and revenue targets.

D. Sales Follow-up

• Maintain daily follow-up with leads through calls, WhatsApp and other approved communication channels.
• Categorize leads as hot, warm and cold and plan follow-ups accordingly.
• Reconnect with old, inactive and missed leads.
• Track reasons for non-conversion and maintain proper remarks in CRM/ERP.

E. Field & Local Marketing Support

• Participate in school visits, seminars, career counselling sessions, education fairs and promotional activities.
• Support scholarship exams, open houses, seminars and admission campaigns.
• Generate local references and build relationships with students, parents and institutions.

F. Reporting & MIS

• Submit daily sales and follow-up reports.
• Maintain updated lead, enquiry and admission data.
• Share daily/weekly/monthly achievement against targets.
• Provide feedback on market trends, competitor activities and student/parent requirements.