Marketing Lead

Incresco Technology Solutions; Bengaluru; On-site; INR 1,800,000 - 2,600,000; Full time

Job summary

Incresco Technology Solutions is seeking a Marketing Lead to own B2B marketing for consulting services and products, with organic search as the primary engine. You will set strategy, build demand, and lead a small team, working across content, SEO, and partnerships.

You will drive inbound leads, manage enterprise-focused messaging, and collaborate with agencies to execute campaigns and measure impact. Excellent English and international marketing experience are required.

Qualifications

• 6–8 years in B2B marketing with leadership experience.
• Expert-level SEO across technical, content and on-page optimization.
• Proven growth in rankings, traffic, leads and pipeline.

Responsibilities

• Inbound demand: generate qualified B2B leads and track to pipeline.
• Own SEO across websites: keyword strategy, site architecture, content.
• Position services and products for enterprise and business buyers.
• Create content: blogs, case studies, guest articles and thought leadership.
• Lead partnerships and co‑marketing with referral and tech partners.
• Set up CRM and analytics to measure channels and leads.

Skills

B2B marketing

SEO expertise

Content marketing

Lead generation

CRM & web analytics

Tools

Ahrefs

Semrush

Google Analytics

Zoho CRM

Job description

About the job

Incresco Technology Solutions is a technology consulting company that builds AI agents and enterprise software for clients in Europe and Singapore.

About the RoleAs Marketing Lead, you will own B2B marketing across our consulting services and our products, with organic search as the primary engine. You will set the strategy, build demand that turns into business, and do the hands-on work alongside a small team.

Key responsibilities

• Inbound demand. Generate qualified B2B leads for consulting and products, and track them through to pipeline and closed business.
• Organic search. Own SEO across our websites: buyer-intent keyword strategy, technical SEO, site architecture, content that ranks for commercial terms, and link acquisition.
• B2B positioning. Position our consulting services for enterprise technology buyers and our products for their business buyers, each with its own message.
• Content. Blogs, case studies, guest articles on external publications, and thought leadership from the founders.
• Service offers. Distinct messaging and landing pages for our fixed-price projects and dedicated engineering teams.
• Partnerships. Co-marketing with referral partners and technology partner programmes: listings, profiles and partner-sourced leads.
• Measurement. CRM, search and web analytics set up so every channel is measured against leads.
• Brand. Brand guidelines applied consistently across every channel.
• Team. Lead a small in-house team and the agencies we work with.

Tools

• Google Search Console and Google Analytics
• SEO platforms such as Ahrefs or Semrush
• Zoho CRM
• Headless and traditional CMS platforms
• LinkedIn and professional networks
• AI tools for research, content and analysis

What you bring

• 6-8 years in B2B marketing, including at least 3 years leading marketing for a brand or product line
• Expert-level SEO, technical and content, beyond on-page basics
• A record of B2B organic growth you can show in numbers: rankings for commercial terms, traffic, leads and pipeline
• Inbound lead or pipeline targets you were personally measured on
• Experience marketing to international B2B buyers, ideally in Europe
• Excellent written and spoken English
• Hands-on experience with SEO tools, a CRM and web analytics

Preferred qualifications

• Marketing for both a services business and a SaaS product
• A background in IT services, technology consulting or B2B SaaS
• Experience building a marketing function from the ground up
• Experience with technology partner programmes