Marketing Manager

Worxwide Consulting; Delhi; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Worxwide Consulting is looking for a Performance Marketing professional in Delhi, India, to drive B2B lead generation and support digital marketing initiatives. The role involves identifying high-quality leads, executing email campaigns, and optimizing paid marketing platforms like Google Ads and LinkedIn Ads. Candidates should have a strong interest in B2B marketing, ideally with coursework or experience in digital marketing. Good communication skills and the ability to manage multiple tasks are essential. Familiarity with CRM and analytics tools is required.

Qualifications

• Strong interest in B2B growth marketing, lead generation, and demand creation.
• Comfortable with LinkedIn outreach and email tools.
• Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Meta) is a plus.
• Good communication skills and confidence in engaging with senior stakeholders.
• Organized, detail-oriented, and able to manage multiple initiatives simultaneously.
• Prior internship or coursework in digital, growth, or performance marketing preferred.

Responsibilities

• Identify and generate high-quality B2B leads across industries.
• Connect with CXOs and senior decision-makers through LinkedIn.
• Assist in planning and optimizing paid campaigns on multiple platforms.
• Support execution of email marketing campaigns for B2B prospects.
• Assist in planning and executing webinars and industry events.
• Track and analyze growth and demand generation performance.

Skills

B2B growth marketing

Lead generation

Demand creation

LinkedIn outreach

Email tools

CRM platforms

Google Ads

LinkedIn Ads

Meta advertising

Analytical skills

Education

Coursework in digital marketing

Certification in growth or performance marketing

Tools

CRM tools

Marketing automation tools

Analytics tools

Job description

• Identify, research, and generate high-quality B2B leads across industries and target accounts.
• Connect with CXOs, founders, and senior decision-makers via LinkedIn and other professional platforms.
• Build and maintain prospect lists and pipelines using CRM and outreach tools.

Performance Marketing (Paid Campaigns)

• Assist in planning, launching, and optimizing paid campaigns on platforms like Google Ads, LinkedIn Ads, and Meta.
• Help refine targeting, messaging, and creatives to improve lead quality and conversion rates.
• Research new audience segments, platforms, and growth opportunities for B2B demand generation.

Email & Nurture Marketing

• Support execution of email marketing campaigns and automated drip sequences for B2B prospects and decision-makers.
• Assist with contact segmentation, personalization, and A/B testing of email campaigns.
• Monitor engagement metrics such as open rates, click-through rates, and conversions to improve campaign effectiveness.

Event & Partnership Support

• Assist in planning, coordinating, and executing webinars, conferences, and industry events.
• Support outreach to partners, speakers, and attendees before and after events to maximize participation and lead capture.
• Help track event performance, attendee engagement, and post-event follow-ups.

Analytics & Reporting

• Track and analyse growth and demand generation performance using CRM, marketing automation, and analytics tools.
• Collaborate with content, design, and sales teams to align messaging and campaigns with performance data.

Required Skills & Qualifications

• Strong interest in B2B growth marketing, lead generation, and demand creation.
• Comfortable with LinkedIn outreach, email tools, and CRM platforms.
• Familiarity with paid advertising platforms (Google Ads, LinkedIn Ads, Meta) is a plus.
• Good communication skills and confidence in engaging with senior stakeholders.
• Organized, detail-oriented, and able to manage multiple initiatives simultaneously.
• Prior internship, coursework, or certification in digital, growth, or performance marketing preferred.
• Focus on account-based marketing
• IT or consulting background
• Ai SEO Traffic Increase strategies
• 30-40 qualified leads from USA per month