Head Marketing And Business Development

Saaki Argus And Averil Consulting; Chennai District; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Saaki Argus And Averil Consulting in Chennai, India seeks an senior marketing leader to own the marketing strategy and drive revenue targets. You will scale inbound and demand generation programs across Google Ads, LinkedIn, SEO, and Email Marketing while optimizing CPL, CAC, ROI and conversions.

You will strengthen brand positioning, lead GTM for new products, create content, and improve website performance with data-driven insights.

Qualifications

• 10+ years of experience in Marketing, preferably in B2B SaaS / CPaaS / Cloud technologies.
• Strong experience in Performance Marketing, Digital Marketing and Inbound Marketing.
• Proven ability to drive revenue and pipeline through marketing initiatives.
• Hands-on knowledge of Google Ads, LinkedIn Ads, SEO and Email Marketing.
• Experience with CRM platforms such as HubSpot, Zoho or Salesforce.
• Strong lead generation, funnel management and conversion optimization skills.
• Excellent leadership, communication, analytical and strategic thinking.

Responsibilities

• Own marketing strategy and revenue targets.
• Build inbound and demand generation programs.
• Plan campaigns across Google Ads, LinkedIn, SEO and Email Marketing.
• Optimize performance with CPL, CAC, ROI, MQL/SQL and conversions.
• Develop brand positioning across digital and offline channels.
• Drive GTM strategies for new products and features.
• Develop content like blogs, case studies and whitepapers.
• Improve website performance, SEO and CRO.
• Collaborate with Sales to improve lead conversion and pipeline.
• Lead and mentor a high-performing marketing team.
• Manage agencies, freelancers and external partners.
• Develop dashboards and use data-driven insights to improve campaigns.

Tools

Google Ads

LinkedIn Ads

SEO

Email Marketing

Marketing Automation

HubSpot

Zoho

Salesforce

Job description

Role & responsibilities

• Own marketing strategy and marketing-driven revenue targets.
• Build and scale inbound lead generation and demand generation programs.
• Plan and manage campaigns across Google Ads, LinkedIn, SEO and Email Marketing.
• Optimize marketing performance based on CPL, CAC, ROI, MQL, SQL and conversion rates.
• Develop and strengthen brand positioning across digital and offline channels.
• Drive Product Marketing and Go-to-Market (GTM) strategies for new products and features.
• Develop content including blogs, case studies, whitepapers and sales collateral.
• Improve website performance, SEO, CRO and overall customer journeys.
• Work closely with Sales to improve lead conversion, pipeline contribution and deal velocity.
• Build, lead and mentor a high-performing marketing team.
• Manage agencies, freelancers and external marketing partners.
• Develop marketing dashboards and use data-driven insights to improve campaign performance.

Preferred candidate profile

• 10+ years of experience in Marketing, preferably in B2B SaaS / CPaaS / Cloud Telephony / Technology.
• Strong experience in Performance Marketing, Digital Marketing and Inbound Marketing.
• Proven experience in driving revenue and pipeline through marketing initiatives.
• Hands-on knowledge of Google Ads, LinkedIn Ads, SEO, Email Marketing and Marketing Automation.
• Experience with CRM platforms such as HubSpot, Zoho or Salesforce.
• Strong understanding of lead generation, demand generation, funnel management and conversion optimization.
• Excellent leadership, communication, analytical and strategic thinking skills.
• Experience working closely with Sales teams in a high-growth environment.