Marketing Lead

Crossbow Labs LLP; Bengaluru; On-site; INR 2,800,000 - 3,800,000; Full time

Job summary

Crossbow Labs LLP is seeking a Marketing Lead to drive branding, digital marketing, content creation, demand generation and industry engagement from Bengaluru. You will translate business objectives into impactful campaigns, collaborate with Sales, Product and Leadership teams, and own marketing initiatives end-to-end.

The role requires a hands-on marketing professional with 5–8 years in B2B tech/SaaS, strong digital, content and analytics skills, and the ability to measure ROI and funnel

Qualifications

• Bachelor's degree in Marketing, Business, Communications or related field; MBA/PGDM in Marketing preferred
• 5–8 years of experience in B2B marketing in technology, SaaS, IT services, cybersecurity or consulting company
• Strong hands-on experience in digital marketing, demand generation, content marketing and campaign management
• Experience in managing marketing campaigns from planning through execution and measurement
• Strong understanding of B2B marketing funnels, lead qualification and marketing analytics
• Experience working closely with Sales/Business Development teams
• Excellent written and verbal communication skills
• Strong project management and execution skills

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Drive B2B demand generation and lead-generation campaigns across digital and other relevant channels.
• Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
• Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
• Strengthen the company's brand positioning and market visibility.
• Plan and manage participation in industry events, conferences, webinars and other marketing initiatives.
• Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.
• Develop go-to-market campaigns for products, services and new offerings.
• Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
• Manage external agencies, vendors and other marketing partners.
• Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.
• Prepare regular marketing performance reports and recommend improvements based on data and insights.
• Mentor and guide junior marketing resources, as applicable.

Skills

B2B marketing

Digital marketing

Lead generation

Content marketing

Marketing analytics

Campaign management

Brand building

Education

Bachelor's degree in Marketing/Business/Communications

MBA/PGDM in Marketing (preferred)

Tools

Google Analytics

SEO tools

Emails marketing platforms

CRM

Job description

Bangalore South, India | Posted on 09/16/2026

We are looking for aMarketing Leadto drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement.

The role requires ahands-on marketing professionalwho can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.

Key Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• DriveB2B demand generation and lead-generation campaignsacross digital and other relevant channels.
• Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
• Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
• Strengthen the company's brand positioning and market visibility.
• Plan and manage participation inindustry events, conferences, webinars and other marketing initiatives.
• Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.
• Develop go-to-market campaigns for products, services and new offerings.
• Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
• Manage external agencies, vendors and other marketing partners.
• Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.
• Prepare regular marketing performance reports and recommend improvements based on data and insights.
• Mentor and guide junior marketing resources, as applicable.

Requirements

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.
• 5–8 years of experiencein B2B marketing in atechnology, SaaS, IT services, cybersecurity or consulting company.
• Strong hands-on experience indigital marketing, demand generation, content marketing and campaign management.
• Experience in managing marketing campaigns from planning through execution and measurement.
• Strong understanding of B2B marketing funnels, lead qualification and marketing analytics.
• Experience working closely with Sales/Business Development teams.
• Excellent written and verbal communication skills.
• Strong project management, stakeholder management and execution skills.
• Ability to work independently, manage multiple priorities and take ownership of outcomes.
• Data-driven approach with a strong understanding of marketing metrics and ROI.

Key Success Measures

Success in this role will be measured through:

Brand Visibility | Qualified Lead Generation | Marketing-Sourced Pipeline | Campaign ROI | Digital Growth | Content & Thought Leadership | Event Effectiveness | Sales Enablement

Why Join Us

• Opportunity to build and shape the marketing function in a growing technology company.
• Work closely with senior leadership and cross-functional teams.
• Exposure to technology, cybersecurity and global markets.
• Opportunity to own initiatives end-to-end and make a measurable business impact.