Marketing Lead

Incresco; Bengaluru; Presencial; INR 1 800 000 - 2 800 000; Tempo integral

Resumo da oferta

Incresco Technology Solutions is seeking a Marketing Lead to own B2B marketing across consulting services and products, with a primary emphasis on organic search. You will set strategy, build demand, and execute hands-on work with a small team.

You will drive inbound leads, own SEO strategy, craft messaging for enterprise buyers, and manage content, partnerships, and measurement. This role requires clear English communication and hands-on leadership of a compact in-house team and partner

Qualificações

• 6–8 years of B2B marketing experience, including leading a brand or product line

Responsabilidades

• Own and drive inbound demand for consulting services and products
• Lead organic search strategy including buyer-intent keyword planning and technical SEO
• Position consulting services for enterprise buyers and products for business buyers
• Oversee content creation: blogs, case studies, guest articles and thought leadership
• Develop distinct messaging and landing pages for fixed-price projects and dedicated engineering teams
• Foster partnerships and co-marketing with referral and technology partners
• Set up CRM and analytics to measure every channel’s contribution to leads
• Uphold brand guidelines across all channels
• Lead and manage a small in-house team and external agencies

Conhecimentos

B2B marketing

SEO expertise

Content marketing

Leadership

Ferramentas

Google Analytics

Ahrefs

Semrush

CMS platforms

CRM

Descrição da oferta de emprego

Incresco Technology Solutions is a technology consulting company that builds AI agents and enterprise software for clients in Europe and Singapore.

About the Role

As Marketing Lead, you will own B2B marketing across our consulting services and our products, with organic search as the primary engine. You will set the strategy, build demand that turns into business, and do the hands-on work alongside a small team.

Key responsibilities

• Inbound demand. Generate qualified B2B leads for consulting and products, and track them through to pipeline and closed business.
• Organic search. Own SEO across our websites: buyer-intent keyword strategy, technical SEO, site architecture, content that ranks for commercial terms, and link acquisition.
• B2B positioning. Position our consulting services for enterprise technology buyers and our products for their business buyers, each with its own message.
• Content. Blogs, case studies, guest articles on external publications, and thought leadership from the founders.
• Service offers. Distinct messaging and landing pages for our fixed-price projects and dedicated engineering teams.
• Partnerships. Co-marketing with referral partners and technology partner programmes: listings, profiles and partner-sourced leads.
• Measurement. CRM, search and web analytics set up so every channel is measured against leads.
• Brand. Brand guidelines applied consistently across every channel.
• Team. Lead a small in-house team and the agencies we work with.

Tools

• Google Search Console and Google Analytics
• SEO platforms such as Ahrefs or Semrush
• Headless and traditional CMS platforms
• LinkedIn and professional networks
• AI tools for research, content and analysis

What you bring

• 6-8 years in B2B marketing, including at least 3 years leading marketing for a brand or product line
• Expert-level SEO, technical and content, beyond on-page basics
• A record of B2B organic growth you can show in numbers: rankings for commercial terms, traffic, leads and pipeline
• Inbound lead or pipeline targets you were personally measured on
• Experience marketing to international B2B buyers, ideally in Europe
• Excellent written and spoken English
• Hands-on experience with SEO tools, a CRM and web analytics

Preferred qualifications

• Marketing for both a services business and a SaaS product
• A background in IT services, technology consulting or B2B SaaS
• Experience building a marketing function from the ground up
• Experience with technology partner programmes