Marketing Lead

Duru Cooperation; Bengaluru; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Duru Cooperation is seeking a seasoned Digital Marketing Specialist to drive end-to-end campaigns across SEO, SEM, email, content, and social media. You will analyze performance, optimize customer journeys, and manage paid platforms to meet business goals.

The role requires strong analytics, proficiency with HubSpot/Marketo, and a track record of delivering on budget with cross-functional collaboration. Fluency in English is required.

Qualifications

• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, email marketing, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and social media insights platforms.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to develop and execute data-driven strategies to meet business goals.
• Strong understanding of web analytics, conversion optimization, and customer journey mapping.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Creative thinker with excellent content creation and copywriting skills.
• Strong communication and leadership skills, with the ability to manage teams and collaborate with cross-functional departments.
• Bachelors degree in Marketing, Business, or a related field (Master’s preferred).
• Experience in B2B or B2C marketing is a plus.
• Fluency in English (additional languages are a plus).
• Proven ability to manage budgets and deliver results on time and within budget

Responsibilities

• Expertise in SEO, SEM, email marketing, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and social media insights platforms.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to develop and execute data-driven strategies to meet business goals.
• Strong understanding of web analytics, conversion optimization, and customer journey mapping.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Creative thinker with excellent content creation and copywriting skills.
• Strong communication and leadership skills, with the ability to manage teams and collaborate with cross-functional departments.
• Proven ability to manage budgets and deliver results on time and within budget

Skills

SEO

SEM

Email marketing

Content marketing

Social media strategy

Analytics

Marketing automation

CRM systems

Copywriting

Leadership

Budget management

Campaign management

Education

Bachelor's degree in Marketing or Business

Master’s preferred

Tools

Google Analytics

SEMrush

HubSpot

Marketo

Google Ads

Facebook Ads

LinkedIn Ads

Job description

Role & responsibilities

• Expertise in SEO, SEM, email marketing, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and social media insights platforms.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to develop and execute data-driven strategies to meet business goals.
• Strong understanding of web analytics, conversion optimization, and customer journey mapping.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Creative thinker with excellent content creation and copywriting skills.
• Strong communication and leadership skills, with the ability to manage teams and collaborate with cross-functional departments.
• Proven ability to manage budgets and deliver results on time and within budget

Mandatory Requirements

Proven experience in digital marketing with a strong portfolio of successful campaigns.

• Expertise in SEO, SEM, email marketing, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and social media insights platforms.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to develop and execute data-driven strategies to meet business goals.
• Strong understanding of web analytics, conversion optimization, and customer journey mapping.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Creative thinker with excellent content creation and copywriting skills.
• Strong communication and leadership skills, with the ability to manage teams and collaborate with cross-functional departments.
• Bachelors degree in Marketing, Business, or a related field (Master’s preferred).
• Experience in B2B or B2C marketing is a plus.
• Fluency in English (additional languages are a plus).
• Proven ability to manage budgets and deliver results on time and within budget