Marketing and Lead Generation Executive

Invezza Technologies; Pune District; Sur place; INR 500 000 - 650 000; Plein temps

Résumé du poste

Invezza Technologies is seeking a Marketing & Lead Generation Executive for its Baner, Pune office. You will plan and execute B2B marketing activities, build brand visibility, and generate inbound leads across USA/UK/Australia markets.

You will create collateral, manage digital presence, and coordinate multi-channel outreach. The role requires 1–2 years in IT services/tech marketing, experience with outbound prospecting, and strong communication.

Qualifications

• 1–2 years in B2B marketing and lead generation, IT services/tech preferred.
• Experience with USA/UK/Australia markets and international B2B cycles.
• Proven track record of meeting monthly/quarterly targets.

Responsabilités

• Plan and execute B2B marketing activities to generate inbound leads.
• Create and coordinate marketing collateral (case studies, decks, brochures, blogs).
• Manage website, SEO, and social media; track campaign performance.

Connaissances

B2B marketing

Lead generation

Campaign management

Outbound prospecting

Content marketing

Communication

Outils

LinkedIn Sales Navigator

CRM

Email automation tools

SEO analytics

Description du poste

Marketing & Lead Generation Executive Job Description:

About Invezza Technologies

Invezza is a technology consulting and development company. We believe in growing together and creating long-term relationships with the common purpose of delivering innovative solutions and cutting-edge digital experiences. We are technically creative, innovators with a deep passion for technology.

Work location - Baner, Pune

Responsibilities:

• Plan and execute B2B marketing activities (LinkedIn, email campaigns, content, webinars, events) to build brand visibility and generate inbound leads
• Create and coordinate marketing collateral such as case studies, service decks, brochures, newsletters, blogs, and social media posts
• Manage the company website, SEO, and social media presence in coordination with the team, and track campaign performance
• Generate qualified leads/opportunities through outbound prospecting, LinkedIn Sales Navigator, cold email, cold calling, and appointment setting
• Build and maintain targeted prospect databases and run multi-touch outreach and nurture sequences for the USA / UK / Australia markets
• Qualify leads, schedule discovery calls, and hand over sales-ready opportunities to the sales team, supporting them through to closure
• Track and report key metrics, leads generated, appointments set, conversion rates
• Maintaining and updating sales, marketing and lead generation documentation and CRM records
• Collaborating with management on marketing plans and lead generation targets
• Support the team with other responsibilities as required

Requirements and Skills:

• 1 to 2 yrs of experience in B2B marketing and lead generation, preferably in IT services / software / technology consulting
• Hands-on experience in both marketing activities (campaigns, content, social media, email marketing) and sales lead generation (outbound prospecting, appointment setting)
• Should have experience working with the USA / UK / Australia market and understand international B2B buying cycles
• Proven track record of generating qualified leads / appointments against monthly and quarterly targets
• Good working knowledge of tools such as LinkedIn Sales Navigator, CRM, email automation tools and basic SEO / analytics
• Excellent written and verbal communication skills, able to articulate the value proposition clearly to prospects over email, calls and presentations
• Ability to create and run marketing campaigns end to end, and to measure and optimise them using data
• A good understanding of technologies such as Opensource, front-end technologies, Content Management Systems, Mobile, QA/ Testing, and AI Ecosystem would be an added advantage
• Focused on producing results without being supervised
• Ensure 100% CRM and Timesheet adherence and updating

Job Type: Full-time