Marketing Lead

Greythr; Bengaluru; On-site; INR 1,500,000 - 2,700,000; Full time

Job summary

Incresco Technology Solutions is seeking a Marketing Lead to own B2B marketing for consulting services and products, with a focus on organic search. You will define strategy, build demand, and hands-on execute with a small team.

You will drive inbound leads, SEO, and messaging for enterprise technology buyers and business buyers, while collaborating with partners and content creators. Excellent English required; prior Europe exposure is a plus.

Qualifications

• 6–8 years in B2B marketing, incl. 3+ years leading marketing for a brand or product line.
• Expert-level SEO, technical and content beyond basic on-page
• Proven B2B organic growth with rankings, traffic, leads and pipeline
• Inbound lead or pipeline targets were personally measured
• Experience marketing to international B2B buyers, ideally Europe
• Excellent written and spoken English
• Hands-on with SEO tools, a CRM and web analytics

Responsibilities

• Own B2B marketing strategy for consulting services and products.
• Generate qualified inbound leads and track through pipeline to close.
• Own SEO across websites: buyer-intent terms, site architecture, content.
• Position services for enterprise buyers and products for business buyers.
• Create blogs, case studies, guest articles and thought leadership.
• Develop distinct messaging for fixed-price projects and engineering teams.
• Coordinate with referral partners and tech partner programmes.
• Set up CRM and analytics to measure every channel.

Skills

B2B marketing

SEO

Content marketing

Lead generation

Analytics

CRM

Team leadership

Tools

Google Analytics

Ahrefs

Semrush

CMS platforms

LinkedIn

AI tools

Job description

Incresco Technology Solutions is a technology consulting company that builds AI agents and enterprise software for clients in Europe and Singapore.

About the RoleAs Marketing Lead, you will own B2B marketing across our consulting services and our products, with organic search as the primary engine. You will set the strategy, build demand that turns into business, and do the hands‑on work alongside a small team.

Key responsibilities

• Inbound demand. Generate qualified B2B leads for consulting and products, and track them through to pipeline and closed business.
• Organic search. Own SEO across our websites: buyer‑intent keyword strategy, technical SEO, site architecture, content that ranks for commercial terms, and link acquisition.
• B2B positioning. Position our consulting services for enterprise technology buyers and our products for their business buyers, each with its own message.
• Content. Blogs, case studies, guest articles on external publications, and thought leadership from the founders.
• Service offers. Distinct messaging and landing pages for our fixed‑price projects and dedicated engineering teams.
• Partnerships. Co‑marketing with referral partners and technology partner programmes: listings, profiles and partner‑sourced leads.
• Measurement. CRM, search and web analytics set up so every channel is measured against leads.
• Brand. Brand guidelines applied consistently across every channel.
• Team. Lead a small in‑house team and the agencies we work with.

Tools

• Google Search Console and Google Analytics
• SEO platforms such as Ahrefs or Semrush
• Headless and traditional CMS platforms
• LinkedIn and professional networks
• AI tools for research, content and analysis

What you bring

• 6–8 years in B2B marketing, including at least 3 years leading marketing for a brand or product line
• Expert‑level SEO, technical and content, beyond on‑page basics
• A record of B2B organic growth you can show in numbers: rankings for commercial terms, traffic, leads and pipeline
• Inbound lead or pipeline targets you were personally measured on
• Experience marketing to international B2B buyers, ideally in Europe
• Excellent written and spoken English
• Hands‑on experience with SEO tools, a CRM and web analytics

Preferred qualifications

• Marketing for both a services business and a SaaS product
• A background in IT services, technology consulting or B2B SaaS
• Experience building a marketing function from the ground up
• Experience with technology partner programmes