Growth Marketing Manager

TIGI HR Solution Pvt. Ltd.; Ahmedabad District; On-site; INR 4,000,000 - 7,000,000; Full time

Job summary

TIGI HR Solution Pvt. Ltd. is seeking a hands-on marketing leader to build and scale demand-generation channels for international markets.

You will own the generation of international B2B leads and develop a measurable sales pipeline, working closely with the founder in a flat, ownership-driven environment. You will guide SEO while expanding beyond it, architect new channels from scratch, and deliver tangible results with qualified leads and revenue impact across the USA, UK, Europe, Australia

Qualifications

• Proven experience in building new demand-generation channels beyond SEO.
• Demonstrated experience generating international B2B leads for software or technology services.
• Proven ability to build a marketing function or channel from zero.
• Demonstrable results in terms of qualified leads and pipeline generated, with specific numbers.
• Strong understanding of SEO to guide an existing marketing team.
• Experience with international markets, especially USA, UK, Europe, Australia or Middle East.
• Strong analytical, strategic and execution skills.

Responsibilities

• Build and execute demand-generation strategies for international markets.
• Develop new lead-generation channels beyond SEO and content.
• Generate qualified B2B leads and build a measurable sales pipeline.
• Develop marketing channels from scratch and own their performance.
• Work closely with the existing SEO team and provide strategic direction.
• Track and optimize marketing performance based on qualified leads, pipeline and revenue.
• Collaborate in a flat, ownership-driven environment with the founder.

Skills

Demand generation

Lead generation

International marketing

Channel development

B2B marketing

SEO guidance

Marketing analytics

Hands-on execution

Job description

• Build and execute demand-generation strategies for international markets.
• Develop new lead-generation channels beyond SEO and content.
• Generate qualified B2B leads and build measurable sales pipeline.
• Identify and develop opportunities through:
• Account-Based Marketing (ABM)
• Paid advertising
• Email marketing and nurture campaigns
• Webinars and events
• Partnerships
• Vendor directories such as Clutch, GoodFirms and G2
• Develop marketing channels from scratch and take ownership of their performance.
• Work closely with the existing SEO team and provide strategic direction without relying solely on search marketing.
• Track and optimize marketing performance based qualified leads, pipeline and revenue, rather than traffic, followers or impressions.
• Develop strategies for overseas software and technology-services markets.
• Work directly with the founder and operate independently in a flat, ownership-driven environment.

Mandatory Requirements

• Proven experience in personally building new demand-generation channels beyond SEO.
• Demonstrated experience generating international B2B leads, preferably for software or technology services.
• Proven ability to build a marketing function or channel from zero.
• Demonstrable results in terms of qualified leads and pipeline generated, with specific numbers.
• Strong understanding of SEO sufficient to guide an existing SEO team, while having broader growth expertise.
• Experience with international markets, particularly the USA, UK, Europe, Australia or Middle East.
• Ability to work hands-on rather than only managing agencies or delegating execution.
• Strong analytical, strategic and execution skills.