Marketing Head

Keka Technologies Private Limited; Ahmedabad District; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Keka Technologies Private Limited is seeking a results-oriented marketing professional to own end-to-end B2B & B2C campaigns, driving qualified leads and pipeline growth. You will coordinate with sales and cross-functional teams to align messaging, channels, and measurements, delivering measurable business impact.

You will manage multi-channel campaigns across online and offline channels, optimize performance from planning to execution, and contribute to brand positioning while supporting events

Qualifications

• Experience in planning and executing B2B and B2C campaigns.
• Ability to align marketing with sales targets and measure performance.
• Knowledge of lead generation, content marketing, and campaign reporting.
• Familiarity with LinkedIn marketing, email campaigns, and referral channels.

Responsibilities

• Plan and execute end-to-end B2B & B2C marketing campaigns across online and offline channels.
• Build campaign strategies focused on lead generation, brand visibility, and pipeline growth.
• Work closely with the sales team to align marketing activities with business targets.
• Develop campaign briefs, messaging angles, and content requirements for different audience segments.
• Coordinate with designers, content writers, agencies, vendors, and internal teams for campaign execution.
• Manage LinkedIn campaigns, email marketing, landing pages, brochures, presentations, and other campaign assets.
• Support exhibitions, events, channel partner activities, and on-ground marketing initiatives.
• Track campaign performance using leads, conversions, CPL, engagement, and ROI.
• Optimize ongoing campaigns based on performance data and market response.
• Maintain a structured marketing calendar and ensure timely execution.
• Contribute to brand communication, product positioning, and demand generation efforts.

Skills

B2B marketing

Campaign planning

Lead generation

Performance marketing

LinkedIn marketing

Content coordination

CRM tools

Project management

Analytical mindset

Communication skills

Tools

CRM tools

Email marketing platforms

Analytics tools

Job description

We are looking for a results-oriented B2C & B2B marketing professional who can drive strategic campaigns, generate qualified leads, build referral channels, strengthen market presence, and directly own business driven through marketing. The ideal candidate should have a strong understanding of B2B & B2C customer behavior, campaign planning, sales alignment, content coordination, and performance tracking.

This role is for someone who can own marketing campaigns from planning to execution and deliver measurable business impact, not just handle day-to-day social media activity.

Key Responsibilities:

• Plan and execute end-to-end B2B & B2C marketing campaigns across online and offline channels
• Build campaign strategies focused on lead generation, brand visibility, and pipeline growth
• Work closely with the sales team to align marketing activities with business targets
• Develop campaign briefs, messaging angles, and content requirements for different audience segments
• Coordinate with designers, content writers, agencies, vendors, and internal teams for campaign execution
• Manage LinkedIn campaigns, email marketing, landing pages, brochures, presentations, and other campaign assets
• Support exhibitions, events, channel partner activities, and on-ground marketing initiatives
• Track campaign performance using key metrics such as leads, conversions, CPL, engagement, and ROI
• Optimize ongoing campaigns based on performance data and market response
• Maintain a structured marketing calendar and ensure timely execution
• Contribute to brand communication, product positioning, and demand generation efforts

Required Skills and Qualifications

• 5 to 7 years of experience in B2B marketing
• Strong understanding of campaign planning, execution, and performance marketing
• Experience in lead generation and marketing support for sales
• Good knowledge of LinkedIn marketing, email campaigns, content marketing, digital and referral channels
• Ability to understand B2B & B2C buyer journey and create relevant campaign communication
• Strong coordination and project management skills
• Analytical mindset with ability to measure and improve campaign results
• Good communication and presentation skills

Preferred Experience

• Experience in B2B technology, SaaS, startup ecosystem, industrial, engineering, manufacturing, or energy sector
• Understanding of long sales cycle businesses and decision-maker-driven marketing
• Hands-on exposure to CRM tools, campaign reporting, and agency management
• Ability to balance branding and performance marketing objectives
• Experience of building and driving sales through referral channels

Key Requirements:

• Can independently drive campaigns from idea to execution
• Understands how marketing supports business growth, not just visibility
• Knows how to create campaigns for a B2B & B2C audience
• Can work closely with founders, sales team, and leadership
• Is proactive, organized, and outcome-focused
• Has good knowledge of conceptualizing, differentiating, and establishing the organization as a brand in a competitive market

What Success Looks Like in This Role

• Establish the organization as a quality brand
• Better quality lead generation
• Improved sales and marketing alignment
• Consistent market communication
• Measurable contribution to pipeline and brand growth
• Drive customer engagement and build referral channel

Skills

• Branding
• Digital Marketing
• Analytical framework and campaign execution
• Agile and effective as per the business needs in ever changing market
• Strong understanding of value proposition, messaging and designs