Marketing Manager

Macforr Corporate Services Limited; Mumbai City; On-site; INR 1,200,000 - 2,100,000; Full time

Job summary

Macforr Corporate Services Limited in Mumbai seeks a dynamic Marketing Manager to lead the company’s marketing initiatives across digital and offline channels, strengthen brand presence, and generate qualified leads to support business growth.

The ideal candidate will excel in digital marketing, B2B lead generation, content, branding, and campaign management with a data-driven approach to achieve measurable results.

Qualifications

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA/PGDM in Marketing preferred.
• 3-7 years of relevant marketing experience, preferably in B2B, financial services, consulting, or fintech.
• Strong understanding of digital marketing, lead generation, branding, and content marketing.
• Excellent written and verbal communication skills.
• Strong analytical, creative, and problem-solving abilities.
• Proficiency in MS Office / Google Workspace.

Responsibilities

• Develop and execute marketing strategies aligned with business objectives.
• Prepare monthly, quarterly, and annual marketing plans and campaigns.
• Identify target markets, customer segments, competitors, and growth opportunities.
• Develop strategies for brand awareness, customer acquisition, lead generation, and retention.
• Collaborate with Sales/BD teams to convert marketing leads into opportunities.
• Manage digital marketing across LinkedIn, Instagram, Facebook, YouTube, Google.
• Plan and execute paid campaigns via Google Ads, Meta Ads, LinkedIn, etc.
• Develop B2B lead-generation campaigns targeting entrepreneurs, startups, SMEs, corporates, investors.
• Track leads, conversions, cost per lead, CAC, and ROI; optimize campaigns.

Skills

Digital marketing

B2B lead generation

Branding

Content marketing

Campaign management

Strong written and verbalcommunication

Analytical thinking

MS Office / Google Workspace

Education

Bachelor's degree in Marketing, Business Administration, Communications, or a related field

MBA/PGDM in Marketing

Tools

Google Ads

Meta Ads

LinkedIn marketing

SEO/SEM

CRM

Marketing automation tools

Canva

Job description

Position: Marketing Manager
Department: Marketing & Business Development
Location: Mumbai
Employment Type: Full-Time
Experience: 3-7 Years
Reporting To: Senior Management / Directors

About the Role

We are looking for a dynamic, creative, and results-oriented Marketing Manager to lead the company's marketing initiatives, strengthen brand presence, generate qualified leads, and support business growth across digital and offline channels.

The ideal candidate should have strong knowledge of digital marketing, B2B lead generation, content, branding, and campaign management, with a data-driven approach to achieving measurable results.

Key Responsibilities

Marketing Strategy & Business Growth

• Develop and execute marketing strategies aligned with business objectives.
• Prepare monthly, quarterly, and annual marketing plans and campaigns.
• Identify target markets, customer segments, competitors, and new growth opportunities.
• Develop strategies for brand awareness, customer acquisition, lead generation, and retention.
• Work closely with Business Development/Sales teams to convert marketing leads into business opportunities.

Digital Marketing & Lead Generation

• Manage digital marketing activities across LinkedIn, Instagram, Facebook, YouTube, Google, and other relevant platforms.
• Plan and execute paid campaigns through Google Ads, Meta Ads, LinkedIn, and other platforms as applicable.
• Develop B2B lead-generation campaigns targeting entrepreneurs, startups, SMEs, corporates, investors, and other relevant segments.
• Track leads, conversions, cost per lead, customer acquisition cost, and campaign ROI.
• Optimize campaigns based on performance and analytics.

Offline Marketing & Brand Promotion

• Develop and execute offline marketing strategies and promotional activities to strengthen the company's presence in relevant markets.
• Plan and coordinate offline campaigns, corporate outreach programs, networking initiatives, promotional activities, and other brand-building initiatives.
• Identify relevant industry forums, business networks, conferences, seminars, exhibitions, and other offline platforms for brand promotion and lead generation.
• Coordinate the development and distribution of brochures, company profiles, presentations, pitch decks, corporate merchandise, and other offline marketing materials.
• Build relationships with industry associations, business communities, event organizers, and other relevant stakeholders.
• Measure and report the effectiveness of offline marketing initiatives and opportunities generated.

Content & Social Media

• Develop and manage the company's content and social media strategy.
• Plan and coordinate social media posts, articles, blogs, LinkedIn content, videos, reels, email campaigns, case studies, and industry insights.
• Maintain a consistent and professional brand voice across all communication.
• Coordinate with designers, content writers, video editors, and external agencies.
• Develop thought-leadership content to strengthen the company's professional positioning.

Website, SEO & Online Presence

• Manage and coordinate website content, updates, and improvements.
• Implement SEO/SEM strategies to improve online visibility and organic traffic.
• Conduct basic keyword and competitor research.
• Monitor website traffic, user engagement, and lead conversions.
• Identify opportunities to improve website performance and lead generation.

Branding, Events & Partnerships

• Maintain consistent corporate branding across digital and offline platforms.
• Develop company profiles, presentations, brochures, pitch decks, and other marketing materials.
• Plan, organize, coordinate, and manage conferences, seminars, exhibitions, networking events, corporate events, and industry forums.
• Coordinate participation in conferences, seminars, exhibitions, networking events, and industry forums.
• Manage pre-event promotions, event-day activities, branding, registrations, lead collection, and post-event follow-ups.
• Identify and develop strategic marketing partnerships and collaboration opportunities.
• Identify events and platforms that can generate relevant business leads and improve brand visibility.
• Track business opportunities generated through events and partnerships.
• Evaluate event performance, lead quality, business opportunities, and overall ROI.

Analytics, Budget & Vendor Management

• Monitor marketing performance and prepare regular reports/dashboards for management.
• Track key metrics including leads, conversion rates, engagement, website traffic, campaign ROI, and acquisition costs.
• Manage marketing budgets and ensure efficient utilization of resources.
• Coordinate with agencies, freelancers, designers, advertising partners, and other marketing vendors.

Required Qualifications & Skills

• Bachelor's degree in Marketing, Business Administration, Communications, or a related field.
• MBA/PGDM in Marketing preferred.
• 37 years of relevant marketing experience, preferably in B2B, financial services, consulting, professional services, fintech, or similar industries.
• Strong understanding of digital marketing, B2B lead generation, branding, and content marketing.
• Excellent written and verbal communication skills.
• Strong analytical, creative, and problem-solving abilities.
• Proficiency in MS Office / Google Workspace.

Preferred Skills

• Google Ads, Meta Ads, and LinkedIn marketing.
• SEO/SEM and Google Analytics.
• CRM and marketing automation tools.
• Canva or basic design tools.
• Strong content writing and business communication.
• Experience managing external marketing agencies and vendors.

Key Competencies

Strategic Marketing | Digital Marketing | Lead Generation | Brand Management | Content Marketing | Social Media | Analytics | Creativity | Communication | Event Management | Campaign Management | Vendor Management