Regional Campaigns Manager

Phenom; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Phenom in Hyderabad seeks a Marketing Campaigns Manager to translate priorities into campaigns that engage and build qualified demand, contributing to the pipeline. This hands-on role covers strategy and execution: from idea to launch, audience definition, content coordination, HubSpot program building, cross-team collaboration, performance monitoring, and optimization based on results.

You will work with Demand Gen, Marketing Ops, Product Marketing, Content, Creative, Events and Sales across

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of experience in B2B marketing, demand generation, integrated campaigns, or campaign management.
• Experience within B2B SaaS, enterprise software, or technology marketing.
• Proven experience managing campaigns from planning > execution > measurement > optimization.
• Strong hands-on experience with HubSpot is mandatory.
• Working knowledge of Salesforce CRM and campaign management.
• Strong understanding of: Email marketing, Marketing automation, Lead nurture, Audience segmentation, Campaign workflows, Lead lifecycle management, Campaign analytics.
• Experience executing multi-channel campaigns across email, digital, content, webinars, and events.
• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
• Excellent project-management and stakeholder-management skills.
• Ability to manage multiple priorities in a fast-moving, collaborative environment.

Responsibilities

• Own the end-to-end planning, execution, and optimization of B2B marketing campaigns.
• Translate business, product, regional, and sales priorities into actionable campaign plans.
• Execute integrated campaigns across email, digital, content, webinars, events, and sales activation.
• Develop campaign briefs, audiences, timelines, channel plans, dependencies, and success metrics.
• Manage multiple campaigns simultaneously while ensuring quality and timely delivery.
• Build and execute email campaigns, nurture programs, newsletters, and targeted communications in HubSpot.
• Own audience segmentation, personalization, scheduling, testing, and campaign deployment.
• Develop nurture journeys based on personas, account segments, lifecycle stages, and engagement.
• Continuously optimize subject lines, messaging, CTAs, audiences, and campaign journeys through testing and performance analysis.
• Follow email deliverability, consent management, data governance, and brand standards.
• Build campaign audiences using ICP, persona, industry, region, account priorities, lifecycle stage, and engagement signals.
• Partner with Marketing Operations and Sales to ensure campaigns reach the right accounts and contacts.
• Support targeted and account-based campaign programs through segmentation and personalization.
• Continuously analyze audience performance and recommend improvements.

Skills

Email Marketing

Marketing Automation

Lead Nurture

Audience Segmentation

Campaign Analytics

Project Management

Stakeholder Management

Multi-channel Campaigns

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

Salesforce CRM

HTML/CSS basics

Job description

• Role Type: Fulltime

Job Requirements

• Location: Hyderabad, India
• Experience: 5-7 Years
• Function: Marketing / Demand Generation
• Industry: B2B SaaS / Enterprise Technology
• Location: Hyderabad,IN
• Role Type: Fulltime

Marketing Campaigns Manager

Summary

We're looking for a Marketing Campaigns Manager who can turn marketing priorities into campaigns that create engagement, generate qualified demand, and contribute to the pipeline.

This is a hands-on campaign ownership role for someone who enjoys both strategy and execution. You'll take campaigns from idea to launch to defining audiences, coordinating content and creative, building programs in HubSpot, partnering with internal teams, monitoring performance, and optimizing based on results.

You'll work closely with Demand Generation, Marketing Operations, Product Marketing, Content, Creative, Events, and Sales to deliver integrated campaigns across multiple channels.

If you enjoy connecting audience + message + channel + technology + data to create measurable business impact, this role is for you.

Core Responsibilities

• Own the end-to-end planning, execution, and optimization of B2B marketing campaigns.
• Translate business, product, regional, and sales priorities into actionable campaign plans.
• Execute integrated campaigns across email, digital, content, webinars, events, and sales activation.
• Develop campaign briefs, audiences, timelines, channel plans, dependencies, and success metrics.
• Manage multiple campaigns simultaneously while ensuring quality and timely delivery.
• Build and execute email campaigns, nurture programs, newsletters, and targeted communications in HubSpot.
• Own audience segmentation, personalization, scheduling, testing, and campaign deployment.
• Develop nurture journeys based on personas, account segments, lifecycle stages, and engagement.
• Continuously optimize subject lines, messaging, CTAs, audiences, and campaign journeys through testing and performance analysis.
• Follow email deliverability, consent management, data governance, and brand standards.
• Build campaign audiences using ICP, persona, industry, region, account priorities, lifecycle stage, and engagement signals.
• Partner with Marketing Operations and Sales to ensure campaigns reach the right accounts and contacts.
• Support targeted and account-based campaign programs through segmentation and personalization.
• Continuously analyze audience performance and recommend improvements.

Qualifications

• Bachelor's degree in Marketing, Business, or a related field.
• 5-7 years of experience in B2B marketing, demand generation, integrated campaigns, or campaign management.
• Experience within B2B SaaS, enterprise software, or technology marketing.
• Proven experience managing campaigns from planning > execution > measurement > optimization.
• Strong hands-on experience with HubSpot is mandatory.
• Working knowledge of Salesforce CRM and campaign management.
• Strong understanding of:
• Email marketing
• Marketing automation
• Lead nurture
• Audience segmentation
• Campaign workflows
• Lead lifecycle management
• Campaign analytics
• Experience executing multi-channel campaigns across email, digital, content, webinars, and events.
• Strong analytical mindset with the ability to translate campaign data into actionable recommendations.
• Excellent project-management and stakeholder-management skills.
• Ability to manage multiple priorities in a fast-moving, collaborative environment.

Nice to Have

• Experience in AI, HR Technology, or enterprise SaaS.
• Experience supporting regional or account-based marketing programs.
• Understanding of MQLs, opportunities, pipeline attribution, and campaign influence.
• Experience working with global Marketing and Sales teams.
• Basic HTML/CSS knowledge for email and landing-page troubleshooting.

Who Will Thrive in This Role?

We're looking for someone who doesn't see campaign management as simply sending emails or coordinating tasks.

You understand how audience, message, channel, timing, technology, sales activation, and measurement come together to create a successful B2B campaign.

You can think strategically but you're equally comfortable getting into HubSpot, building a campaign, reviewing segmentation, testing an email, looking at performance data, and figuring out how to make the next campaign better.

If that sounds like you, we'd love to hear from you.