Brand & Marketing Lead

Mantras2Success Consultants; Mumbai; On-site; INR 3,000,000 - 6,000,000; Full time

Job summary

Mantras2Success Consultants is seeking a Senior Marketing Leader to shape and execute the organization's marketing strategy, brand growth, and demand generation. You will lead the marketing function across brand, digital, performance, communications, CRM, and growth, collaborating with senior leadership to drive revenue and brand equity.

You will partner with the CEO, Sales, and Product to align initiatives with business priorities, set KPIs, budgets, and go-to-market plans to accelerate

Qualifications

• MBA in Marketing or related field.
• 15–20 years of overall marketing experience with at least 8+ years in a leadership role.
• Experience across B2B/B2C/D2C, consumer, retail, manufacturing, marketplace, or e-commerce domains.
• Proven track record leading large marketing teams and driving growth.

Responsibilities

• Develop and own end-to-end marketing strategy aligned with business objectives.
• Build and scale marketing across brand, digital, performance, communications, CRM, and growth.
• Collaborate with CEO, Sales, Product and Business teams to prioritize initiatives.
• Establish KPIs, budgets, processes, and measurement frameworks.
• Lead corporate communications, PR, and stakeholder relations to boost brand reputation.
• Drive demand generation, pipeline growth, and revenue contribution with cross-functional teams.

Skills

Marketing leadership

Brand strategy

Demand generation

Digital marketing

Campaign management

Stakeholder management

Education

MBA in Marketing

Tools

CRM

Marketing automation

Job description

Role Overview

We are looking for a dynamic and results-driven Senior Marketing Leader to lead the organization's overall marketing strategy, brand growth, demand generation, customer acquisition, and market positioning.

The role will be responsible for building and scaling the marketing function across Brand, Digital, Performance Marketing, Communications, CRM, Customer Insights, and Growth, while working closely with senior leadership to drive measurable business impact, revenue growth, and brand equity.

Key Responsibilities

Marketing Strategy & Leadership

• Develop and own the end-to-end marketing strategy aligned with overall business objectives.
• Build, lead, and scale the marketing function across brand, digital, performance, communications, CRM, and growth.
• Partner closely with the CEO, Sales, Product, and Business teams to align marketing initiatives with business priorities.
• Establish marketing KPIs, budgets, processes, and performance frameworks.

Brand Strategy & Market Positioning

• Develop and strengthen brand architecture, positioning, messaging, and value proposition across target segments.
• Ensure consistent brand communication across ATL, BTL, digital, and on-ground channels.
• Lead corporate communications, PR, media relations, and reputation management.
• Drive initiatives to improve brand awareness, preference, and customer engagement.

Demand Generation & Growth

• Drive lead generation, customer acquisition, pipeline growth, and revenue contribution in partnership with Sales.
• Develop and execute integrated campaigns across digital, performance marketing, content, events, partnerships, and other relevant channels.
• Track and optimize key metrics including CAC, conversion rate, ROI, reach, engagement, and marketing contribution to revenue.

Digital & Performance Marketing

• Lead digital marketing across paid media, SEO/SEM, social media, content marketing, marketing automation, and CRM.
• Use analytics and customer data to optimize campaigns, marketing budgets, and customer journeys.
• Leverage MarTech platforms and analytics tools to improve campaign effectiveness and scalability.

Customer & Market Insights

• Lead consumer/customer insights, market research, competitor analysis, and market intelligence.
• Identify emerging market trends, customer needs, and growth opportunities.
• Translate insights into actionable Go-to-Market (GTM) strategies.
• Drive customer lifecycle engagement and improve overall customer experience.

Agency & Stakeholder Management

• Manage creative, media, digital, PR, and other external agencies.
• Oversee marketing budgets and ensure optimum ROI on marketing investments.
• Manage senior internal and external stakeholders effectively.
• Present marketing performance, insights, and recommendations to senior leadership.

Team Leadership

• Build, mentor, and lead a high-performing marketing team.
• Establish clear objectives, KPIs, accountability, and performance standards.
• Foster a culture of innovation, collaboration, experimentation, and continuous improvement.

Qualification & Experience

• MBA in Marketing or relevant discipline.
• 15-20 years of overall marketing experience, with at least 8+ years in a leadership role.
• Experience in one or more of the following sectors: B2B, B2C, D2C, Consumer, Retail, Manufacturing, Marketplace, E-commerce, or Platform businesses.
• Proven experience in managing large-scale marketing functions and teams.
• Strong track record of driving brand growth, demand generation, customer acquisition, and business growth.