Marketing Lead

Crossbow Labs LLP; Bengaluru Urban; On-site; INR 1,800,000 - 2,500,000; Full time

Job summary

Crossbow Labs LLP in Bengaluru (India) seeks a Marketing Lead to drive branding, digital marketing, content, demand generation and industry engagement. The role requires a hands-on marketer who translates business objectives into impactful campaigns and collaborates with Sales, BD, Product and Leadership teams.

You will create annual and quarterly plans, manage website/SEO/social/email, and develop content and events strategies.

Qualifications

• 5–8 years of experience in B2B marketing in technology, SaaS, IT services, cybersecurity or consulting company.
• Bachelor's degree in Marketing, Business, Communications; MBA/PGDM in Marketing preferred.
• Strong hands-on experience in digital marketing, demand generation, content marketing and campaign management.
• Excellent written and verbal communication and project management ability.

Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
• Drive B2B demand generation and lead-generation campaigns across digital channels.
• Manage digital marketing initiatives including website, SEO, social media, email marketing and campaigns.
• Develop content strategies covering blogs, whitepapers, case studies, newsletters and thought leadership.
• Strengthen brand positioning and market visibility.
• Plan and participate in industry events, conferences, webinars and other initiatives.
• Collaborate with Sales/BD teams on campaigns and account-based marketing.
• Develop go-to-market campaigns for products and services; track KPIs.

Skills

Digital marketing

Lead generation

Content marketing

Campaign management

Marketing analytics

Stakeholder management

B2B marketing

SEO

Education

Bachelor's degree in Marketing

MBA/PGDM in Marketing preferred

Job description

Bangalore South, India | Posted on 09/16/2026

We are looking for aMarketing Leadto drive our marketing initiatives across brand, digital marketing, content, demand generation and industry engagement.

The role requires ahands-on marketing professionalwho can translate business objectives into impactful campaigns, build brand visibility, generate quality leads and work closely with Sales, Business Development, Product and Leadership teams.

Key Responsibilities

• Develop and execute annual and quarterly marketing plans aligned with business objectives.
  
• DriveB2B demand generation and lead-generation campaignsacross digital and other relevant channels.
  
• Manage digital marketing initiatives including website, SEO, social media, email marketing and online campaigns.
  
• Develop and execute content strategies covering blogs, articles, whitepapers, case studies, newsletters and thought-leadership content.
  
• Strengthen the company's brand positioning and market visibility.
  
• Plan and manage participation inindustry events, conferences, webinars and other marketing initiatives.
  
• Work closely with Sales and Business Development teams on campaigns, sales enablement and account-based marketing.
  
• Develop go-to-market campaigns for products, services and new offerings.
  
• Track marketing KPIs including leads, conversions, campaign ROI, website performance and pipeline contribution.
  
• Manage external agencies, vendors and other marketing partners.
  
• Coordinate with internal subject-matter experts to translate technical concepts into compelling customer-facing content.
  
• Prepare regular marketing performance reports and recommend improvements based on data and insights.
  
• Mentor and guide junior marketing resources, as applicable.
  

Requirements

What We're Looking For

• Bachelor's degree in Marketing, Business, Communications or a related field; MBA/PGDM in Marketing preferred.
  
• 5–8 years of experiencein B2B marketing in atechnology, SaaS, IT services, cybersecurity or consulting company.
  
• Strong hands-on experience indigital marketing, demand generation, content marketing and campaign management.
  
• Experience in managing marketing campaigns from planning through execution and measurement.
  
• Strong understanding of B2B marketing funnels, lead qualification and marketing analytics.
  
• Experience working closely with Sales/Business Development teams.
  
• Excellent written and verbal communication skills.
  
• Strong project management, stakeholder management and execution skills.
  
• Ability to work independently, manage multiple priorities and take ownership of outcomes.
  
• Data-driven approach with a strong understanding of marketing metrics and ROI.
  

Key Success Measures

Success in this role will be measured through:

Brand Visibility | Qualified Lead Generation | Marketing-Sourced Pipeline | Campaign ROI | Digital Growth | Content & Thought Leadership | Event Effectiveness | Sales Enablement

Why Join Us?

• Opportunity to build and shape the marketing function in a growing technology company.
  
• Work closely with senior leadership and cross-functional teams.
  
• Exposure to technology, cybersecurity and global markets.
  
• Opportunity to own initiatives end-to-end and make a measurable business impact.