Marketing Lead

Durucooperation; India; On-site; INR 2,500,000 - 4,000,000; Full time

Job summary

Durucooperation is seeking a Marketing Lead to plan, execute, and optimize strategies that build brand awareness, generate leads, and drive growth. You will lead a marketing team, coordinate with sales and leadership, and ensure campaigns deliver measurable results across channels.

The ideal candidate has proven experience in digital marketing, SEO/SEM, content and email marketing, and strong analytical skills using tools like Google Analytics and SEMrush.

Qualifications

• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, email marketing, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and social media insights platforms.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to develop and execute data-driven strategies to meet business goals.
• Strong understanding of web analytics, conversion optimization, and customer journey mapping.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Creative thinker with excellent content creation and copywriting skills.
• Strong communication and leadership skills, with the ability to manage teams and collaborate with cross-functional departments.
• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Experience in B2B or B2C marketing is a plus.
• Fluency in English (additional languages are a plus).
• Proven ability to manage budgets and deliver results on time and within budget

Responsibilities

• Plan, execute, and optimize marketing strategies to drive growth.
• Lead a marketing team and coordinate across sales and leadership.
• Develop and implement SEO/SEM, email, content, and social media campaigns.
• Analyze performance with Google Analytics, SEMrush, and insights platforms.
• Manage paid advertising across Google Ads, Facebook Ads, LinkedIn Ads, etc.
• Ensure data-driven strategies and budget adherence.
• Oversee marketing automation and CRM integrations.
• Create compelling content and copy for various channels.
• Collaborate with cross-functional departments to meet targets.

Skills

SEO

SEM

Email marketing

Content marketing

Social media strategy

Analytics

Paid ads

Marketing automation

CRM

Copywriting

Leadership

Education

Bachelor’s degree in Marketing or related field

Tools

Google Analytics

SEMrush

HubSpot

Marketo

CRM systems

Job description

Job Summary

The Marketing Lead is responsible for planning, executing, and optimizing marketing strategies to drive brand awareness, lead generation, and business growth. This role leads a marketing team, ensures effective campaign execution across channels, and works closely with sales and leadership to achieve organizational objectives.

Roles & Responsibilities

• Expertise in SEO, SEM, email marketing, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and social media insights platforms.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to develop and execute data-driven strategies to meet business goals.
• Strong understanding of web analytics, conversion optimization, and customer journey mapping.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Creative thinker with excellent content creation and copywriting skills.
• Strong communication and leadership skills, with the ability to manage teams and collaborate with cross-functional departments.
• Proven ability to manage budgets and deliver results on time and within budget.

Mandatory Requirements

• Proven experience in digital marketing with a strong portfolio of successful campaigns.
• Expertise in SEO, SEM, email marketing, content marketing, and social media strategy.
• Strong analytical skills with experience using tools like Google Analytics, SEMrush, and social media insights platforms.
• Experience with paid advertising platforms (Google Ads, Facebook Ads, LinkedIn Ads, etc.).
• Ability to develop and execute data-driven strategies to meet business goals.
• Strong understanding of web analytics, conversion optimization, and customer journey mapping.
• Proficient in marketing automation tools (e.g., HubSpot, Marketo) and CRM systems.
• Creative thinker with excellent content creation and copywriting skills.
• Strong communication and leadership skills, with the ability to manage teams and collaborate with cross-functional departments.
• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).
• Experience in B2B or B2C marketing is a plus.
• Fluency in English (additional languages are a plus).
• Proven ability to manage budgets and deliver results on time and within budget