Marketing Automation Specialist- CSA

PivotRoots; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Havas is seeking a performance marketing professional to own and optimize campaigns across Meta and Google, driving full-funnel growth from awareness to conversion. You will manage budgets, bidding, and audiences while collaborating with Creative, Product, Analytics, and CLM teams to translate data into actionable strategies.

The role requires 3–5 years of hands-on experience, strong analytical skills, and proficiency in GA4, AppsFlyer/Adjust, and SQL.

Qualifications

• 3–5 years hands-on in performance or growth marketing with ownership of Meta and Google Ads accounts.
• Experience managing full-funnel campaigns from awareness to conversion.
• Strong understanding of campaign structuring, targeting, bidding, and budget optimization.
• Proficient in GA4, Meta Ads Manager, Google Ads, and mobile measurement partners.
• Comfortable with Excel/Sheets and SQL for analysis and validation.
• Strong analytical skills and ability to translate data into actions.
• Excellent communication to work with Creative, Product, Analytics, and CLM teams.
• Understanding of pixels, UTMs, event tracking, attribution, and CEP platforms.

Responsibilities

• Plan, execute, and optimize performance campaigns across Meta and Google covering full funnel.
• Own campaign strategy, budget allocation, and bidding to hit CAC, ROAS, and volume targets.
• Test audience strategies, ad copies, and landing pages via A/B/multivariate experiments.
• Collaborate with Creative to brief and iterate on ad creatives for each funnel stage.
• Analyze spend, CPM, CTR, CPA, ROAS, and conversions; translate insights into actions.
• Ensure accurate tracking of conversions, pixels, UTMs, and attribution across platforms.
• Maintain platform hygiene: bid management, pacing, audience refresh, and negative keywords.
• Share funnel insights with CLM/Retention to inform lifecycle journeys.
• Stay current with platform changes and best practices; propose new tools or formats.
• Prepare performance reports and dashboards for stakeholders and external partners.

Skills

Meta Ads management

Google Ads management

Full-funnel campaigns

Audience targeting

Bidding strategies

Budget optimization

GA4 analytics

Excel/Sheets

SQL

Cross-functional collaboration

Tools

Google Ads console

GA4

AppsFlyer

Adjust

Job description

Job Description:

Key Responsibilities

• Plan, execute, and optimize performance marketing campaigns across Meta (Facebook/Instagram) and Google (Search, Display, YouTube, PMax) covering the full funnel — Awareness, Consideration, and Conversion.
• Own campaign strategy, budget allocation, and bidding approach to deliver against acquisition, CAC, ROAS, and volume targets.
• Build and continuously test audience strategies, creative variations, ad copy, and landing pages through structured A/B and multivariate experiments.
• Partner with Creative/Content teams to brief, review, and iterate on ad creatives suited to each funnel stage and platform.
• Track and analyze campaign performance (spend, CPM, CTR, CPA, ROAS, conversion rates) and translate insights into optimization actions.
• Work with Analytics/Product teams to ensure accurate tracking of conversion events, pixels, UTMs, and attribution across platforms (Meta Ads Manager, Google Ads, GA4, AppsFlyer, or similar).
• Manage day-to-day platform hygiene: bid management, budget pacing, audience refresh, negative keyword management, and creative rotation.
• Collaborate with the CLM/Retention Marketing team to ensure smooth handoff of acquired users into lifecycle journeys, and share funnel insights that inform retention strategy.
• Stay current with platform updates, auction dynamics, privacy/attribution changes (iOS/Android), and industry best practices; recommend adoption of new tools or ad formats.
• Prepare regular performance reports and dashboards for stakeholders, highlighting key trends, learnings, and recommendations.
• Manage relationships with external partners/agencies where applicable, including media agencies and platform representatives.

Required Skills & Experience

• 3–5 years of hands-on experience in performance marketing, growth marketing, or digital media buying, with demonstrated ownership of Meta and Google Ads accounts.
• Proven experience managing full-funnel campaigns — from top-of-funnel awareness/reach to bottom-of-funnel conversion/performance campaigns.
• Strong understanding of campaign structuring, audience targeting/segmentation, bidding strategies, and budget optimization.
• Working knowledge of tracking and analytics tools such as GA4, Meta Ads Manager, Google Ads, and mobile measurement partners (AppsFlyer, Adjust, or similar).
• Comfortable working with Excel/Sheets and SQL (or similar) for campaign analysis, reporting, and validation.
• Strong analytical and problem-solving skills with the ability to translate data into actionable recommendations.
• Excellent communication and stakeholder management skills to work cross-functionally with Creative, Product, Analytics, and CLM/Retention teams.
• Basic understanding of tracking fundamentals (pixels, UTMs, event tracking, attribution) and how they connect to downstream CLM/CEP platforms (CleverTap, MoEngage, WebEngage, Braze, Insider or similar).

Good To Have

• Experience with programmatic platforms, DV360, or other demand-side platforms (DSPs).
• Familiarity with CDPs or event-tracking tools such as Segment, RudderStack, or mParticle.
• Exposure to CLM/retention marketing concepts and CEP platforms, to enable closer collaboration with the retention marketing team.
• Experience in consumer internet, e-commerce, gaming, food delivery, or fintech domains.
• Certifications in Google Ads and/or Meta Blueprint.

Here at Havas across the group we pride ourselves on being committed to offering equal opportunities to all potential employees and have zero tolerance for discrimination. We are an equal opportunity employer and welcome applicants irrespective of age, sex, race, ethnicity, disability and other factors that have no bearing on an individual’s ability to perform their job