Marketing Associate

Futurense; Bengaluru; On-site; INR 550,000 - 850,000; Full time

Job summary

Futurense is seeking a Marketing Associate to own the webinar/masterclass funnel — from planning and speaker coordination to technical execution, marketing automation, lead nurturing, and performance analysis. You should be equally comfortable managing a live webinar, building an automated campaign, and analyzing numbers to identify improvements.

You will manage end-to-end webinar programs, coordinate with internal teams and external speakers, and optimize campaigns to drive enrollment and

Qualifications

• 0–4 years of experience in webinar management, marketing operations, campaign management, marketing automation, event marketing, or a similar role.
• Experience managing webinars, masterclasses, online events, or lead-generation.
• Strong understanding of marketing funnels, lead nurturing, email campaigns.
• Hands-on experience with webinar platforms and the ability to independently manage campaigns.
• Good understanding of marketing automation and workflow creation.
• Strong coordination skills with internal teams, speakers, faculty, and external stakeholders.
• Data-driven mindset with KPI tracking and actionable recommendations.
• Excellent written and verbal communication, highly organized, detail-oriented.

Responsibilities

• Own and execute end-to-end webinars and masterclasses across Futurense Uni programs, aligning with enrollment objectives.
• Plan webinar timelines, coordinate stakeholders, manage registrations, and ensure smooth execution from pre-event to post-event.
• Manage the technical setup and delivery of webinars, including configuration, scheduling, live-session execution, recordings, and post-event processing.
• Coordinate with internal subject-matter experts, faculty, CXOs, and external speakers to structure and deliver engaging sessions.
• Design and implement automated workflows, nurture journeys, and drip campaigns for webinar audiences and leads.
• Build and execute webinar-related email campaigns including invitations, confirmations, reminders, follow-ups, and conversions.
• Track and analyze key webinar metrics and prepare weekly reports with insights and areas for improvement.
• Collaborate with marketing, content, design, sales, and programme teams for a seamless webinar-to-enrollment journey.

Skills

Webinar management

Marketing operations

Campaign management

Marketing automation

Event marketing

Analytics & reporting

Cross-functional collaboration

Tools

Google Analytics

CRM platforms

Job description

Marketing Associate – Webinar/Masterclass

Experience: 0–4 years

Reports to: AVP – Marketing

This isn't just an event coordination role. We need someone who can own the complete

webinar and masterclass funnel — from planning and speaker coordination to technical

execution, marketing automation, lead nurturing, and performance analysis. You should be

equally comfortable managing a live webinar, building an automated campaign, and

analyzing numbers to identify what can be improved.

WHAT YOU'LL DO

Own and execute end-to-end webinars and masterclasses across Futurense Uni

programs, ensuring alignment with business and enrollment objectives.

Plan webinar timelines, coordinate stakeholders, manage registrations, and ensure

smooth execution from pre-event to post-event.

Manage the technical setup and delivery of webinars, including configuration, scheduling,

live-session execution, recordings, and post-event processing.

Coordinate with internal subject-matter experts, faculty, CXOs, and external speakers to

structure and deliver engaging webinar/masterclass sessions.

Work with speakers to ensure content, session flow, presentation material, and audience

experience are aligned with the objective of the webinar.

Design and implement automated workflows, nurture journeys, and drip campaigns for

webinar audiences and leads.

Build and execute webinar-related email campaigns, including invitations, registration

confirmations, reminders, last-minute communication, follow-ups, and conversion

campaigns.

Manage landing pages, audience segmentation, lead journeys, and campaign

communication as part of the webinar funnel.

Track and analyse key webinar metrics including registrations, attendance, engagement,

drop-offs, leads, and conversions.

Prepare structured weekly/event-wise reports highlighting performance, insights, and

areas for improvement.

Use campaign and webinar data to identify opportunities to improve registrations,

attendance, engagement, lead nurturing, and programme conversions.

Continuously optimise webinar funnels based on performance data, audience behaviour,

and campaign results.

Collaborate with the marketing, content, design, sales, and programme teams to ensure

a seamless webinar-to-enrollment journey.

WHAT WE'RE LOOKING FOR

2–4 years of experience in webinar management, marketing operations, campaign

management, marketing automation, event marketing, or a similar role.

Experience managing webinars, masterclasses, online events, or lead‑generation

Strong understanding of marketing funnels, lead nurturing, email campaigns, and

Hands‑on experience with webinar platforms and the ability to independently manage

Good understanding of marketing automation and workflow creation.

Strong coordination skills with internal teams, speakers, faculty, and external

stakeholders.

Data‑driven mindset — you should be comfortable tracking KPIs and explaining what

worked, what didn’t, and why.

Strong analytical and reporting skills with the ability to turn campaign data into actionable

recommendations.

Excellent communication skills — both written and verbal.

Highly organised and detail‑oriented, with the ability to manage multiple webinars and

campaigns simultaneously.

Self‑motivated and proactive — you should be able to identify gaps in the funnel and

take ownership rather than wait for instructions.

Experience in EdTech, education, B2C/B2B marketing, or lead‑generation environments

will be preferred.

BONUS POINTS

Experience working with CRM and marketing automation platforms.

Experience with email marketing platforms and building automated nurture journeys.

Experience managing high‑volume webinar/masterclass campaigns.

Experience with landing page creation, lead forms, or conversion optimisation.

Familiarity with Google Analytics, campaign dashboards, CRM reporting, or similar

analytics tools.

Experience working with senior speakers, CXOs, industry experts, or external partners.

Experience in improving webinar registration‑to‑attendance and attendance‑to-

conversion rates.