Associate Manager – Growth Marketing

Meritto; Gurugram District; On-site; INR 1,000,000 - 1,200,000; Full time

Job summary

A dynamic marketing firm in Gurugram is looking for a Mid-Senior level Growth Marketing professional. This role involves creating content, executing webinars, and supporting community initiatives. The ideal candidate will have 3-6 years of experience in Growth or Content Marketing and a proven track record in managing multiple projects. You will closely work with various teams to engage audiences through innovative campaigns, making a significant impact on lead generation and community building.

Qualifications

• 3-6 years of experience in Growth Marketing, Content Marketing, or B2B Marketing.
• Experience in writing long-form and short-form content.
• Ability to execute and scale growth programs independently.

Responsibilities

• Write and edit various types of content for marketing purposes.
• Plan and execute webinars and podcasts.
• Support community and engagement initiatives.
• Manage social media content and campaigns.
• Use marketing and AI tools to improve efficiency.

Skills

Strong familiarity with marketing and AI tools

Proven strength in content writing

Ability to manage multiple initiatives

Exposure to SaaS or EdTech environments

Experience with community-building

Job description

This is a hands‑on growth role responsible for driving measurable impact through content, campaigns, and community‑led initiatives. The role requires someone who is a strong content writer and can independently execute and scale growth programs across webinars, gated content, certifications, social media, and community initiatives.

You will work closely with Sales, Product, Design, and Leadership to turn ideas into well‑structured, well‑executed campaigns that generate leads, demos, and sustained engagement. This role is ideal for someone who enjoys writing, execution, and ownership in equal measure.

Key Responsibilities

1. Content Creation & Writing (Core Requirement)

• Writing and editing long‑form and short‑form content including ebooks, reports, gated assets, case studies, testimonials, webinar agendas, scripts, speaker briefs, email campaigns, nurture flows, and landing page copy.
• Structuring content so it is clear, persuasive, and aligned to specific audiences and funnel stages (awareness, consideration, conversion).
• Ensuring all content is written with a growth lens, driving engagement, lead capture, and downstream conversions, not just visibility.

2. Webinars, Podcasts & Event‑Led Growth

• Planning and executing webinars and podcasts, including speaker identification, outreach, coordination, agenda creation, scripting, and event setup.
• Repurposing webinar and podcast content into blogs, short videos, email content, and social media posts to maximize reach and impact.
• Maintaining consistency, quality, and repeatability across recurring webinar and podcast initiatives.

3. Community, Certification & Engagement Initiatives

• Supporting initiatives such as EnrollymicsByMeritto and #EvolveByMeritto through content creation, communication, and coordination.
• Creating content for certification sessions, learning tracks, and cohort communications.
• Driving engagement before, during, and after initiatives through structured touchpoints, follow‑ups, and content‑led interactions.
• Helping ensure communities are built for repeat participation and long‑term engagement, not just one‑time attendance.

4. Social Media & Content Distribution

• Planning, writing, and scheduling social media content across platforms in alignment with campaigns, webinars, certifications, and product initiatives.
• Monitoring engagement and iterating content formats to improve reach and relevance.

5. Marketing Operations, Tools & Execution Discipline

• Using and experimenting with marketing and AI tools to improve content velocity, campaign efficiency, and execution quality.
• Maintaining trackers for campaigns, content, social media, and initiatives to ensure visibility and accountability.
• Following established SOPs while identifying opportunities to improve processes and workflows.

What We’re Looking For

Must‑Have

• Strong familiarity with marketing and AI tools.
• 3–6 years of experience in Growth Marketing, Content Marketing, or B2B Marketing.
• Proven strength in content writing across formats (long‑form and short‑form).
• Ability to manage multiple initiatives with a strong sense of ownership and follow‑through.
• Exposure to SaaS or EdTech environments.
• Experience with community‑building or certification‑based initiatives.

Seniority level: Mid‑Senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industries: IT Services and IT Consulting