Marketing Associate

Futurense Technologies; Bengaluru; On-site; INR 350,000 - 550,000; Full time

Job summary

Futurense Technologies seeks a Marketing Associate to own the webinar and masterclass funnel from planning to post-event follow-up. You will coordinate speakers, manage registrations, and ensure smooth execution across Futurense Uni programs.

The role requires hands-on experience with webinar platforms, automation, and data-driven optimization to improve registrations, attendance, and conversions.

Qualifications

• 2-4 years of experience in webinar management, marketing operations, campaign management, marketing automation, event marketing, or a similar role.

Responsibilities

• Own and execute end-to-end webinars and masterclasses across Futurense Uni programs, ensuring alignment with business and enrollment objectives.

Skills

Webinar management

Marketing operations

Campaign management

Marketing automation

Event marketing

Lead generation

Data-driven mindset

Analytics

Communication

Project coordination

Tools

CRM platforms

Marketing automation tools

Email marketing platforms

Google Analytics

Job description

Marketing Associate - Webinar/Masterclass

Funnel

Futurense Technologies Marketing Department Bengaluru

Experience: 0-4 years

Brand: Futurense Uni

Reports to: AVP - Marketing

This isnt just an event coordination role. We need someone who can own the complete webinar and masterclass funnel - from planning and speaker coordination to technical execution, marketing automation, lead nurturing, and performance analysis. You should be equally comfortable managing a live webinar, building an automated campaign, and analyzing numbers to identify what can be improved.

WHAT YOULL DO

Own and execute end-to-end webinars and masterclasses across Futurense Uni programs, ensuring alignment with business and enrollment objectives.

Plan webinar timelines, coordinate stakeholders, manage registrations, and ensure smooth execution from pre-event to post-event.

Manage the technical setup and delivery of webinars, including configuration, scheduling, live-session execution, recordings, and post-event processing.

Coordinate with internal subject-matter experts, faculty, CXOs, and external speakers to structure and deliver engaging webinar/masterclass sessions.

Work with speakers to ensure content, session flow, presentation material, and audience experience are aligned with the objective of the webinar.

Design and implement automated workflows, nurture journeys, and drip campaigns for webinar audiences and leads.

Build and execute webinar-related email campaigns, including invitations, registration confirmations, reminders, last-minute communication, follow-ups, and conversion campaigns.

Manage landing pages, audience segmentation, lead journeys, and campaign communication as part of the webinar funnel.

Track and analyse key webinar metrics including registrations, attendance, engagement, drop-offs, leads, and conversions.

Prepare structured weekly/event-wise reports highlighting performance, insights, and areas for improvement.

Use campaign and webinar data to identify opportunities to improve registrations, attendance, engagement, lead nurturing, and programme conversions.

Continuously optimise webinar funnels based on performance data, audience behaviour, and campaign results.

Collaborate with the marketing, content, design, sales, and programme teams to ensure a seamless webinar-to-enrollment journey.

WHAT WERE LOOKING FOR

2-4 years of experience in webinar management, marketing operations, campaign management, marketing automation, event marketing, or a similar role.

Experience managing webinars, masterclasses, online events, or lead-generation campaigns end-to-end.

Strong understanding of marketing funnels, lead nurturing, email campaigns, and audience segmentation.

Hands-on experience with webinar platforms and the ability to independently manage technical webinar requirements.

Good understanding of marketing automation and workflow creation.

Strong coordination skills with internal teams, speakers, faculty, and external stakeholders.

Data-driven mindset - you should be comfortable tracking KPIs and explaining what worked, what didnt, and why.

Strong analytical and reporting skills with the ability to turn campaign data into actionable recommendations.

Excellent communication skills - both written and verbal.

Highly organised and detail-oriented, with the ability to manage multiple webinars and campaigns simultaneously.

Self-motivated and proactive - you should be able to identify gaps in the funnel and take ownership rather than wait for instructions.

Experience in EdTech, education, B2C/B2B marketing, or lead-generation environments will be preferred.

BONUS POINTS

Experience working with CRM and marketing automation platforms.

Experience with email marketing platforms and building automated nurture journeys.

Experience managing high-volume webinar/masterclass campaigns.

Experience with landing page creation, lead forms, or conversion optimisation.

Familiarity with Google Analytics, campaign dashboards, CRM reporting, or similar analytics tools.

Experience working with senior speakers, CXOs, industry experts, or external partners.

Experience in improving webinar registration-to-attendance and attendance-to-conversion rates.