Marketing & CRM

Shanti Informatics; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Masters Union is seeking a Marketing and CRM professional to manage end-to-end lead communications for the Executive Education Programme. You will oversee multi-channel outreach, track metrics, and continuously optimise journeys to boost conversions, going beyond pure execution with a focus on incremental impact.

The ideal candidate has 3+ years in content, growth, or performance marketing, strong copywriting, and experience with email CRM tools and WhatsApp automation.

Qualifications

• 3+ years of experience in content, growth, or performance marketing.
• Strong copywriting and storytelling skills.
• Experience with email marketing, CRM tools, and WhatsApp automation.
• Data-driven, proactive and execution-oriented mindset.

Responsibilities

• Own the end-to-end lead communications journey for Executive Education Programmes.
• Track and report on metrics, optimise the lead journey to drive conversions.
• Drive partnerships with corporate partners and enterprise clients.
• Coordinate with placements, marketing, and program teams to strengthen strategy.

Skills

Content marketing

Growth marketing

Performance marketing

Copywriting

Email marketing

WhatsApp automation

Tools

CRM tools

WhatsApp automation

Job description

About Masters Union

Founded in 2020, Masters Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the worlds top business schools and multidisciplinary universities over the next two decades.

Today, Masters Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaons premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters Unions flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the countrys strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We are looking for an organized and execution-focused Marketing and CRM professional to manage the end-to-end lead communication journey for the Executive Education Programmes at Masters Union. You will be responsible for managing leads communications across channels, tracking and reporting on metrics and continuously optimising the lead journey to drive conversions.Were looking for someone who goes beyond execution and works from a lens of driving incremental effectiveness.

Specifically, this role will involve

• Owning the complete B2B sales lifecycle: lead generation, outreach, pitching, negotiation, closure, and post-sales relationship management.
• Building and maintaining a strong pipeline of corporate partners across industries.
• Acquiring and managing relationships with enterprise and mid-market clients.
• Driving repeat engagement through internships, placements, and long-term hiring partnerships.
• Ensuring high client satisfaction and retention
• Engaging with senior stakeholders including HR leaders, business heads, and founders.
• Building credibility and trust to position Masters Union as a preferred hiring partner
• Identifying new sectors, companies, and hiring trends to expand recruiter base.
• Driving targeted outreach campaigns to unlock new partnership opportunities.
• Consistently meet or exceed revenue and partnership targets.
• Working closely with internal teams (placements, marketing, program teams).
• Sharing market insights, hiring trends, and feedback to strengthen strategy.

Ideal candidate will have

• 3+ years of experience in content, growth, or performance marketing.
• Strong copy writing and storytelling skills.
• Experience with email marketing, CRM tools, and WhatsApp automation.
• Basic design knowledge and a data-driven, proactive and execution-oriented. mindset.
• High ownership, attention to detail, and execution excellence.