Senior Manager - Events & Engagement

Darwinbox Digital Solutions Pvt. Ltd.; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Masters’ Union seeks an experienced events and admissions professional to own high-impact admissions events, from online webinars to offline Startup Weekends, across multiple cities.

You will plan, execute, travel, manage vendors, lead a team, coordinate with stakeholders, create event pages, handle registrations, and ensure events drive admissions conversions with flawless on-day execution.

Qualifications

• Minimum 3 years of experience in events, admissions, outreach, student engagement, operations, marketing, or programme management.
• Prior experience managing or leading a team is mandatory.
• Strong experience planning and executing online and offline events.
• Ability to travel for events across cities.
• Strong ownership and execution skills.
• Good communication and stakeholder management skills.

Responsibilities

• Plan and execute high-quality admissions events across online and offline formats (Startup Weekends, city meetups, webinars, masterclasses, open houses, campus visits, conversion events).
• Own the full event cycle from idea to execution to post-event follow-up.
• Coordinate with mentors, founders, faculty, alumni, students, and internal teams; manage venues, travel, logistics, and vendors.
• Ensure events align with Masters’ Union brand and drive admissions conversions.
• Manage registrations, communications, and post-event follow-ups; track ROI and learnings.

Skills

Event management

Team leadership

Online & offline events

Travel for events

Vendor management

Communication

Stakeholder management

Website updates

Registration tools

Tools

CRM systems

Event platforms

Website CMS

Job description

Founded in 2020, Masters’ Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’s top business schools and multidisciplinary universities over the next two decades.

Today, Masters’ Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters’ Union’s flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We are looking for someone who can own high-impact admissions events and student engagement experiences for Masters’ Union. This is not a basic event coordination role. We need someone who can plan, execute, travel, manage vendors, lead a team, coordinate with internal stakeholders, create event pages, manage registrations, and ensure every event directly contributes to admissions outcomes. From online webinars and masterclasses to offline city events, campus experiences, Startup Weekends, open houses, founder sessions, and conversion events — this person will own the full event journey from idea to execution to post-event follow-up. The ideal candidate should be operationally strong, comfortable with students and parents, good with timelines, sharp with communication, and able to manage chaos without losing control.

Specifically, this role will involve

• Planning and executing high-quality admissions events across online and offline formats. This includes Startup Weekends, City meetups, Webinars, Masterclasses, Open houses, Campus visits, Applicant engagement events, Founder sessions, Alumni/student interaction sessions & Conversion-focused events for offered candidates.
• Making sure every event feels well-planned, premium, sharp, and aligned with the Masters’ Union brand.
• Owning the full event cycle which includes Event idea → Planning → Website page → Registrations → Communication → Execution → Attendance → Follow-up → Reporting. You will be responsible for Creating event plans and timelines, Setting up event pages on the website, Managing registration forms, Coordinating with design and content teams for creatives, Sending event communication through email, WhatsApp, and SMS, Managing student confirmations and reminders, Coordinating with speakers, faculty, alumni, and internal teams, Handling venue, food, travel, stay, logistics, and vendor coordination, Ensuring smooth execution on the day of the event & Managing a Zoom webinar and a 300-person offline event.
• Managing online events which includes Event links, Registrations, Reminder communication, Speaker coordination, Tech checks, Attendance tracking, Recordings and post-event follow-ups.
• Managing offline events including Venue coordination, Guest lists, Check-ins, Travel and accommodation, On-ground branding, F&B, Student/parent experience, Vendor management, Team allocation & Real-time issue resolution
• Playing a key role in planning and executing Masters’ Union’s flagship admissions events like Startup Weekends and high-intent applicant experiences. This includes Planning the event format, Coordinating with mentors, founders, faculty, alumni, and students, Managing student participation, Creating team structures and event flows, Handling on-ground execution & Managing travel and stay for participants, wherever required
• Ensuring the event creates strong engagement and improves admissions conversion. These events are not just brand-building activities. They are high-impact conversion levers.
• Ensuring all admissions events are correctly listed, updated, and managed on the website. This includes Creating event pages, Updating event details, Managing registration links, Checking page hygiene, Coordinating with website/tech teams, Ensuring correct dates, cities, speakers, forms, and CTAs, Removing outdated information.
• Making sure the student journey from event discovery to registration is smooth which incudes No broken links, No outdated pages, No wrong event details & No last-minute confusion.
• Working with the content and admissions teams to ensure every event has strong communication before and after the event. This includes Invitation messages, Reminder WhatsApps communications, Confirmation emails, Attendance follow-ups, No-show follow-ups, Post-event conversion messages, Internal team updates & Speaker and stakeholder communication. The goal is to ensure students know exactly what to attend, why it matters, and what their next step is.
• Leading the events execution team and coordinate with multiple internal teams. You will work closely with Admissions counsellors, Content team, Design team, Performance marketing team, Website team, Faculty, Alumni, Current students, Programme teams & Vendors and venue partners
• Assigning responsibilities, track progress, push people for closures, and ensure nothing falls through the cracks. This includes tracking Registrations, Attendance, Attendance percentage, Source-wise participation, Applications generated, Interview movement, Offer conversions, Admission fee conversions, Tuition fee conversions, Feedback from attendees & Event-wise ROI and learnings
• Telling us which events worked, which did not, and what should change next time.

Ideal candidate will have

• Minimum 3 years of experience in events, admissions, outreach, student engagement, operations, marketing, or programme management
• Prior experience managing or leading a team is mandatory
• Strong experience planning and executing online and offline events
• Ability to travel for events across cities
• Strong ownership and execution skills
• Good communication and stakeholder management skills
• Ability to manage vendors, venues, logistics, and internal teams
• Comfort with website/event page updates and registration tools
• Ability to work with WhatsApp, email, CRM, forms, and event platforms
• Strong attention to detail
• Ability to stay calm during last-minute changes
• Experience in education, edtech, admissions, events, or student-facing roles is preferred
• Experience handling a team before and know how to get work done through people
• Skill in assigning tasks, track progress, and ensure closures without constant follow-up
• Managing 10 moving pieces without creating panic
• Running an event end-to-end without needing daily handholding
• Comfortability speaking to students, parents, speakers, vendors, and internal teams
• Traveling and handling on-ground execution
• Caring about small details like check-in flow, reminders, room setup, food, banners, links, and speaker timing
• Leading a small team and get work done across functions