Marketing & CRM

Darwinbox Digital Solutions Pvt. Ltd.; Gurugram District; On-site; INR 600,000 - 900,000; Full time

Job summary

Masters’ Union is seeking a Marketing and CRM professional to oversee end-to-end lead communications for Executive Education. You will manage multi-channel lead communications, monitor metrics, and optimise the lead journey to drive conversions.

The role emphasizes going beyond execution, with a focus on incremental effectiveness across campaigns, partnerships, and stakeholder engagement.

Qualifications

• 3+ years of experience in content, growth, or performance marketing.
• Strong copy writing and storytelling skills.
• Experience with email marketing, CRM tools, and WhatsApp automation.
• Basic design knowledge and a data-driven, proactive and execution-oriented mindset.
• High ownership, attention to detail, and execution excellence.

Responsibilities

• Own the complete B2B sales lifecycle: lead generation, outreach, pitching, negotiation, closure, and post-sales relationship management.
• Build and maintain a strong pipeline of corporate partners across industries.
• Acquire and manage relationships with enterprise and mid-market clients.
• Drive repeat engagement through internships, placements, and long-term hiring partnerships.
• Ensure high client satisfaction and retention.
• Engage with senior stakeholders including HR leaders, business heads, and founders.
• Build credibility and trust to position Masters’ Union as a preferred hiring partner.
• Identify new sectors, companies, and hiring trends to expand recruiter base.
• Drive targeted outreach campaigns to unlock new partnership opportunities.
• Consistently meet or exceed revenue and partnership targets.
• Work closely with internal teams (placements, marketing, program teams).
• Share market insights, hiring trends, and feedback to strengthen strategy.

Job description

Founded in 2020, Masters’ Union is a new-age, industry-led university focused on business, technology, engineering, and entrepreneurship. Built around learning by doing, the institution combines academics with real-world projects, startup building, and global exposure, with the ambition of becoming one of the world’s top business schools and multidisciplinary universities over the next two decades.

Today, Masters’ Union has nearly 3,500 students across undergraduate, postgraduate, and executive programs, with almost half being experienced professionals. Spread across nearly 5 lakh square feet in Gurgaon and Manesar, the institution houses the PwC Center for Generative AI, a Bloomberg Lab, Gurgaon’s premier maker space, AI and robotics infrastructure, advanced bioengineering workshops, and startup incubation spaces, while also expanding into areas such as bioengineering and genetic engineering.

The institution is chaired by Manoj Kohli, former CEO of Bharti Airtel and former Country Head of SoftBank India. Its leadership ecosystem includes Vivek Gambhir, Pankaj Bansal, Sanjiv Bikhchandani, Amitabh Kant, and 30+ other founders, CEOs, investors, and policymakers who contribute to teaching and institution building.

Masters’ Union’s flagship postgraduate program has recorded the highest average salary among MBA-equivalent programs in India, with graduates placed at firms such as Bain & Company, Boston Consulting Group, Google, and Microsoft. The institution has also built one of the country’s strongest student startup ecosystems, with 10+ students pitching on Shark Tank India and 20+ students raising external funding for their ventures, alongside several successful creators and internet entrepreneurs.

About the Role

We are looking for an organized and execution-focused Marketing and CRM professional to manage the end-to-end lead communication journey for the Executive Education Programmes at Masters’ Union. You will be responsible for managing leads communications across channels, tracking and reporting on metrics and continuously optimising the lead journey to drive conversions.

We’re looking for someone who goes beyond execution and works from a lens of driving incremental effectiveness.

Specifically, this role will involve

• Owning the complete B2B sales lifecycle: lead generation, outreach, pitching, negotiation, closure, and post-sales relationship management.
• Building and maintaining a strong pipeline of corporate partners across industries.
• Acquiring and managing relationships with enterprise and mid-market clients.
• Driving repeat engagement through internships, placements, and long-term hiring partnerships.
• Ensuring high client satisfaction and retention
• Engaging with senior stakeholders including HR leaders, business heads, and founders.
• Building credibility and trust to position Masters’ Union as a preferred hiring partner
• Identifying new sectors, companies, and hiring trends to expand recruiter base.
• Driving targeted outreach campaigns to unlock new partnership opportunities.
• Consistently meet or exceed revenue and partnership targets.
• Working closely with internal teams (placements, marketing, program teams).
• Sharing market insights, hiring trends, and feedback to strengthen strategy.

Ideal candidate will have

• 3+ years of experience in content, growth, or performance marketing.
• Strong copy writing and storytelling skills.
• Experience with email marketing, CRM tools, and WhatsApp automation.
• Basic design knowledge and a data-driven, proactive and execution-oriented. mindset.
• High ownership, attention to detail, and execution excellence.