Marketing Executive

Brainware University; Kolkata District; On-site; INR 300,000 - 520,000; Full time

Job summary

Brainware University is seeking a proactive education marketing professional to drive admissions and promotional activities. The role involves field visits, events, and outreach programs to attract prospective students and partner institutions.

The incumbent will develop digital campaigns across social media, email, and messaging channels, maintain lead databases, and coordinate with counselling and operations teams to achieve admission targets.

Qualifications

• 2–4 years of experience in education marketing, admissions, business development or promotion.
• Strong communication, networking and presentation abilities.
• Experience in lead generation, institutional visits, seminars and promotional events.
• Knowledge of digital marketing, social media, email and WhatsApp campaigns.

Responsibilities

• Develop and execute marketing strategies to promote academic and professional programmes.
• Generate leads through institutional visits, seminars and outreach campaigns.
• Build relationships with schools, colleges, and student communities.
• Conduct field visits and participate in education fairs and promotional activities.
• Manage digital marketing activities including social media, email and WhatsApp campaigns.
• Maintain lead records and admission-related databases; coordinate with counselling and operations.
• Support admission targets through planned marketing initiatives.

Skills

Excellent communication

Networking

Presentation skills

Digital marketing

Lead generation

Field visits

Relationship building

Tools

Social media campaigns

Email marketing

WhatsApp campaigns

Job description

Experience Required

2-4 years in education marketing, admissions, business development or training-centre promotion

Key Requirements

• Excellent communication, networking and presentation skills.
• Energetic, target-oriented and willing to undertake field visits.
• Experience in lead generation, institutional visits, seminars and promotional events.
• Knowledge of digital marketing, social media, email and WhatsApp campaigns.
• Ability to maintain lead records and achieve admission targets.
• Capable of coordinating with counselling and operations teams.

Key Responsibilities & Requirements

• Develop and execute marketing strategies to promote academic and professional programmes.
• Generate leads through institutional visits, seminars, promotional activities and outreach campaigns.
• Build strong relationships with schools, colleges, institutions and potential student communities.
• Conduct field visits and participate in education fairs, events and promotional activities.
• Manage digital marketing activities including social media, email and WhatsApp campaigns.
• Maintain accurate lead records, follow-up reports and admission-related databases.
• Coordinate with counselling and operations teams for effective lead conversion.
• Support the achievement of admission targets through planned marketing initiatives.

Join Brainware University and become a part of a team dedicated to expanding access to quality education and shaping future careers.