Marketing Manager

illumine; Bengaluru; On-site; INR 1,200,000 - 1,600,000; Full time

Job summary

illumine in Bengaluru is seeking a highly organized Senior Marketing Manager to lead the end-to-end planning and delivery of webinars, virtual events, and in-person experiences. The role sits at the intersection of marketing strategy and project management, ideal for someone who thrives on timelines, cross-functional coordination, and delivering high-impact campaigns with measurable outcomes.

You will own the entire lifecycle of events from ideation to post-event analysis, while ensuring

Qualifications

• 2+ years of experience in marketing focusing on events and webinars.
• Proven ability to manage projects end-to-end independently.
• Strong communication and stakeholder management skills.

Responsibilities

• Own end-to-end lifecycle of webinars, events, and podcasts.
• Plan and execute a calendar of events aligned with business goals.
• Lead go-to-market, promotion, and audience targeting.
• Coordinate with content, design, sales, and external partners.
• Manage speakers, customers, and partners; handle logistics.
• Measure impact with post-event analysis and reporting.

Skills

Event marketing

Webinars

Project management

Cross-functional coordination

CRM & marketing automation

Vendor & stakeholder mgmt

Audience targeting

Tools

Zoom

HubSpot

Job description

We’re looking for a highly organized, execution-driven Senior Marketing Manager to lead

end-to-end planning and delivery of webinars, virtual events, and in-person experiences.

This role sits at the intersection of marketing strategy and project management ideal for

someone who thrives on timelines, cross-functional coordination, and delivering high-impact

campaigns with measurable outcomes.

You will own the entire lifecycle of events, from ideation and planning to execution, promotion,

and post-event analysis, while ensuring seamless collaboration across marketing, sales, design,

and external partners.

Key Responsibilities

1. Webinar, Podcasts & Event Strategy

• Own and execute the end-to-end lifecycle of all initiatives across webinars, events,
• podcasts, and customer-led content (testimonials, success stories)
• Plan and execute a calendar of webinars, workshops, podcasts and events aligned with
• business goals
• Identify themes, formats, and speakers that drive engagement and pipeline
• Own audience targeting, positioning, and messaging for each event
• Be responsible for reporting, analytics and growth

2. End-to-End Project Management

• Build detailed project plans, timelines, and workflows for each campaign
• Coordinate across internal teams (content, design, sales, ops) and external stakeholders
• Ensure deadlines, dependencies, and deliverables are met without compromise

3. Campaign Execution & Promotion

• Lead go-to-market strategy for events including email, social, paid ads, and partnerships
• Collaborate with content and design teams to create landing pages, creatives, and
• assets
• Optimize registration and attendance rates through continuous testing

4. Customer, Speaker & Stakeholder Management

• Identify, onboard, and manage customers, speakers, and partners
• Collaborate with sales and customer success teams to source high-quality customer
• stories
• Own end-to-end execution of customer testimonials (video, webinar, podcast, written)
• Manage briefings, rehearsals, recordings, and approvals
• Act as the primary POC for all stakeholders
• Own end-to-end event operations across virtual and in-person formats
• Manage webinar platforms (Zoom, HubSpot, etc.) and event tech stack
• Handle vendor interactions, negotiations, and logistics (venue, production, collaterals,
• etc.)
• Ensure seamless execution via run-of-show planning, troubleshooting, and live
• moderation
• Take full accountability for execution quality across all touchpoints

6. Customer Content & Advocacy

• Build and manage a pipeline of customer advocates across regions and segments
• Convert customer success into multi-format content (video testimonials, webinars,
• Ensure customer content is leveraged across the funnel (ads, landing pages, outbound,
• demos)
• Work closely with revenue teams to align content with conversion and sales goals

6. Performance & Analytics

• Measure impact of customer content on conversion and pipeline
• Analyze performance and generate actionable insights
• Share structured post-event and content reports with stakeholders
• Continuously refine playbooks for scalable growth

Key Requirements

• 2+ years of experience in marketing with a strong focus on events, webinars, or
• customer-led content
• Proven ability to own and execute projects end-to-end independently
• Strong project management and organizational skills
• Experience with marketing automation and CRM tools
• Ability to manage multiple stakeholders, vendors, and deadlines simultaneously
• Excellent communication and stakeholder management skills
• Data-driven mindset with strong analytical capabilities
• Strong eye for design quality and marketing collateral review

Nice to Have

• Experience in B2B SaaS or childcare space
• Experience running international or multi-region events
• Familiarity with paid acquisition channels for event promotion