Manager - Sponsorship Sales, ET Infrastructure

Times Internet; Dadri; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Times Internet is seeking a seasoned sponsorship sales professional for ET Infra, a business unit focused on infrastructure content and events. You will identify sponsors, craft customised pitches, and build long-term partnerships with brands across sectors.

You will negotiate contracts, manage accounts, and drive revenue growth while coordinating with editorial and marketing teams to ensure sponsor alignment with content strategies. Based in Dadri, Up, India.

Qualifications

• 5+ years of experience in B2B sales, exhibition/ expo sales, partnerships, or business development.
• Proven track record in revenue generation, deal closure, and managing key accounts.
• Strong ability to acquire, nurture, and grow partnerships across infrastructure sector.
• Strong communication skills with experience presenting proposals to senior stakeholders.
• Skilled in upselling, cross-selling, and driving account expansion.
• Proficiency in MS Office (Excel, PowerPoint, Word) and CRM platforms.
• Strong negotiation, relationship management, and problem-solving skills.
• Ability to work in a fast-paced environment with ownership and accountability.

Responsibilities

• Identifying Prospective Sponsors: Research and identify potential sponsors (businesses, corporations, and organizations) that align with ET Infra’s content and audience.
• Custom Sales & Client Acquisition: Develop customized sponsorship solutions based on client objectives, industry needs, and business challenges, onboarding new clients through tailored pitches and partnerships.
• Building Relationships: Cultivate and maintain relationships with brands, marketing teams, and decision-makers.
• Proposal Development: Create and pitch tailored sponsorship proposals highlighting value of sponsoring ET Infra events, content, or projects.
• Negotiating Contracts: Manage the negotiation process, ensuring mutually beneficial agreements.
• Achieving Sales Targets: Meet and exceed sponsorship revenue quotas.
• Event Management: Coordinate with events team for seamless sponsorship execution.
• Market Research: Analyze market trends, competitor activities, and industry needs.
• Campaign Reporting: Track ROI and engagement on sponsorship deals.
• Collaboration with Editorial and Marketing Teams: Ensure sponsor messages are integrated naturally.
• Maintaining CRM Systems: Update sponsor data and communications in CRM.
• Brand Building: Promote ET Infra as leading platform for infrastructure news.

Skills

B2B sales

Client acquisition

Negotiation

Communication

CRM

Tools

CRM platforms

MS Office

MS Excel

Job description

At Times Internet, we build premium digital products that simplify and enhance the everyday lives of people. We are India’s largest digital products company with a presence in a wide range of categories across news, entertainment, marketplaces, and transactions.

Many of our products are market leaders & iconic brands in their own right. TOI, ET, Indiatimes, NBT, ET Money, TechGig, and Cricbuzz, among others, are products that bring you closer to your interests and aspirations. We are excited by new possibilities and look forward to bringing new products, ideas, and technologies that help people make the most of every day.

Build a career of purpose & passion with Times Internet.

Website : http://www.timesinternet.in

About Business Unit: ETB2B

ETB2B was started 7 years back as an intrapreneurial venture where the idea was to go deeper within the different industries ETB2B runs specialized B2B media portals & communities covering news, opinion, analysis etc. These niche portals are either based on industry ( like auto, telecom etc) or function ( CIO, CFO etc). Here are portals that we run: ETAuto.com, ETTelecom.com , ETCIO.com, ETRetail.com, ETEnergyWorld.com, ETRealty.com, ETGovernment.com, ETTravelworld.com, ETHospitalityworld.com, ETCISO.in, ETBrandEquity.com, ETCFO.com, ETHealthworld.com, ETBFSI.com , ETHRworld.com, ETLegalWorld.com Apart from media verticals, we also run ETMasterclass.com and vconfex.com.

Why ET Infra? (A vertical of The Economic Times Business Verticals, https://infra.economictimes.indiatimes.com/ )

• ET Infra covers key infrastructure sectors like transportation, energy, and urban development, offering insights on government initiatives, private investments, policy changes, and emerging technologies.
• It provides project updates, sector performance, sustainability trends, investment opportunities, and expert opinions to keep stakeholders informed on the latest industry developments and trends.

Key Responsibilities:

• Identifying Prospective Sponsors: Research and identify potential sponsors (businesses, corporations, and organizations) that align with ET Infra’s content and audience.
• Custom Sales & Client Acquisition: Develop customized sponsorship solutions based on specific client objectives, industry needs, and business challenges, and proactively onboard new clients through tailored pitches, innovative partnerships, and bespoke content/event opportunities.
• Building Relationships: Cultivate and maintain relationships with key stakeholders, including brands, marketing teams, and decision-makers.
• Proposal Development: Create and pitch tailored sponsorship proposals to potential clients, highlighting the value proposition of sponsoring ET Infra events, content, or projects.
• Negotiating Contracts: Manage the negotiation process, ensuring mutually beneficial agreements that maximize value for both ET Infra and sponsors.
• Achieving Sales Targets: Meet and exceed sales quotas for sponsorship revenue, focusing on both short-term and long-term growth.
• Event Management: Coordinate with the event or project management team to ensure seamless execution of sponsorships, from placement to post-event deliverables.
• Market Research: Analyze market trends, competitor activities, and industry needs to identify new sponsorship opportunities and areas for growth.
• Campaign Reporting: Track and report on the effectiveness of sponsorship deals, providing sponsors with insights on ROI and engagement.
• Collaboration with Editorial and Marketing Teams: Work with editorial and marketing teams to ensure that sponsor messages are integrated into relevant content effectively and naturally.
• Maintaining CRM Systems: Update and manage sponsor data and communications in CRM systems for follow-ups and relationship management.
• Brand Building: Promote ET Infra as a leading platform for infrastructure news and events, attracting high-value sponsors aligned with its audience.

Requirements:

• 5+ years of experience in B2B sales, exhibition/ expo sales, partnerships, or business development
• Proven track record in revenue generation, deal closure, and managing key accounts
• Strong ability to acquire, nurture, and grow partnerships across infrastructure sector
• Strong communication skills with experience in presenting proposals to senior stakeholders
• Skilled in upselling, cross-selling, and driving account expansion
• Proficiency in MS Office (Excel, PowerPoint, Word) and CRM platforms
• Strong negotiation, relationship management, and problem-solving skills
• Ability to work in a fast-paced environment with ownership and accountability