Manager-Retail sales | Tile adhesive | Indore

Walplast Products; Indore District; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Walplast Products is seeking a seasoned sales leader with a strong track record in B2C retail sales, preferably in tile adhesives and tiles, to drive market penetration and revenue growth in the Indian market, including channel partners, architects, and contractors. The role focuses on customer insights, dealer support, and strategic sales execution.

The ideal candidate will have at least 8 years of experience, with team handling capabilities and a strong network in tile-related retail segments,

Qualifications

• 8+ years of experience in B2C retail sales, preferably in tile adhesives/tiles.

Responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus Walplast, and formulate actionable strategies.
• Market Penetration and Coverage: Ensure Walplast gains traction in the market through aggressive market coverage and repeated product presentations to clients, trade, builders, contractors, applicators, and architects.
• Dealer Support and Inventory Management: Convince and enable channel partners to invest in and maintain inventory levels by creating awareness and demand.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, trends, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for ROI through talent, time, and promotion allocation in ATL and BTL activities.
• Revenue Growth: Meet customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain intelligence, gauge selling possibilities, and understand customer needs geographically.
• Reporting: Ensure complete compliance with reporting requirements in online and offline formats.

Job description

Role & responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage:Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management:Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

Candidate with minimum 8 years of experience into the B2C retail sales into the Tile adhesives/Tiles will be preferred. Team Handling experience Will be prefer.