Manager-Retail sales | Tile adhesive | Gwalior

Walplast Products; Gwalior District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Walplast Products in India seeks a seasoned sales professional to drive B2C retail growth in tiles and adhesives. You will develop market insights, lead channel strategies, and coordinate dealer activation to boost revenue and market share. Strong leadership and regional market understanding are essential.

The role requires hands-on field deployment, aggressive market coverage, and diligent reporting to achieve targets and sustain competitive advantage for the Walplast brand.

Qualifications

• 8+ years of experience in B2C retail sales in tiles/adhesives preferred.
• Experience in team handling and field deployment.
• Strong understanding of market dynamics and competition.

Responsibilities

• Develop in-depth customer and influencer insights to craft a sustainable competitive advantage.
• Drive market penetration and coverage; communicate product quality through demonstrations.
• Support dealers with inventory levels and demand generation via influencers and activations.
• Maintain sales volume, mix and pricing by tracking supply-demand and trends.
• Allocate resources for optimum ROI in ATL and BTL activities.
• Achieve customer acquisition and revenue growth targets via competitive strategies.
• Conduct regular market research to gather intelligence and needs.
• Ensure compliance with reporting requirements in online and offline formats.

Skills

Market insights

Sales strategy

Channel sales

Team management

Market research

Job description

Role & responsibilities

• Customer and Market Insights: Develop an in-depth understanding of customer and influencer preferences in the assigned market, analyze competition offerings versus our offerings, and formulate actionable strategies to create a sustainable competitive advantage for brand Walplast.
• Market Penetration and Coverage:Ensure that Walplast gains traction in the market through aggressive market coverage (reach & penetration). Communicate product quality to clients, trade, builders, contractors, applicators, and architects through repeated product presentations and demonstrations.
• Dealer Support and Inventory Management:Convince and enable channel partners to invest in and maintain appropriate inventory levels of Walplast and allied products by creating awareness and demand through influencers and client activation.
• Sales Strategy: Maintain sales volume, product mix, and selling price by staying current with supply and demand, changing trends, economic indicators, and competitors.
• Resource Deployment: Ensure optimal deployment of resources for the desired ROI by appropriately allocating talent, time, and promotion in both ATL and BTL activities for maximum efficiency.
• Revenue Growth: Meet the company's customer acquisition and revenue growth targets by keeping the company competitive and innovative.
• Market Research: Conduct regular market research to gain market intelligence, gauge selling possibilities, and evaluate customer needs with a good geographical understanding.
• Reporting: Ensure complete compliance with the company's reporting requirements in both online and offline formats.

Preferred candidate profile

Candidate with minimum 8 years of experience into the B2C retail sales into the Tile adhesives/Tiles will be preferred. Team Handling experience Will be prefer.