Manager - Performance Marketing

Forward; Thane; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Forward in India is seeking a performance marketing leader to drive growth across health insurance products. You will develop and execute full-funnel strategies, manage large budgets, and optimize for profitability.

You will own key metrics, lead paid media across Google, Meta, and programmatic channels, and collaborate with product, underwriting, and analytics teams to improve ROI.

The role emphasizes data-driven decision making, CRO, and martech automation to nurture leads and maximize revenue.

Qualifications

• Experience leading performance marketing across multiple channels.
• Ability to own and optimize CAC, CPA, CPL, ROAS, and LTV metrics.
• Strong data-driven mindset with dashboard/reporting skills.

Responsibilities

• Develop full-funnel performance marketing strategy aligned to acquisition and revenue targets.
• Own CAC, CPL, CPA, ROAS, and LTV metrics and optimize profitability.
• Lead Google Ads, Meta, programmatic, affiliates, and aggregator channels.
• Plan and optimize large-scale monthly budgets.
• Identify and test new digital channels for growth.
• Optimize landing pages, app funnels, and website journeys for conversions.
• Build robust performance dashboards and reports for ROI insights.
• Collaborate with product, underwriting, sales, and analytics teams to drive funnel improvements.

Skills

Performance marketing

CAC optimization

Analytics

Cross-functional teamwork

Project management

Tools

CRM tools

Marketing automation

Attribution modeling

Job description

Role & responsibilities:-

1. Performance Strategy & Growth

• Develop and execute a full-funnel performance marketing strategy aligned to business acquisition and revenue targets
• Drive new customer acquisition across health insurance products (retail, family floater, etc.)
• Own CAC, CPL, CPA, ROAS, LTV metrics and continuously optimize for profitability

2. Paid Media Management

• Lead performance across Google Ads (Search, Display, YouTube), Meta, programmatic, affiliates, and aggregator platforms (Policybazaar, etc.)
• Plan, allocate, and optimize large-scale monthly performance budgets
• Identify and test new digital channels for scalable growth

3. Conversion Rate Optimization (CRO)

• Optimize landing pages, app funnels, and website journeys to improve conversion rates
• Drive A/B testing, heatmap analysis, funnel drop-off analysis
• Partner with product and tech teams for funnel improvements

4. Data, Analytics & Reporting

• Build robust performance dashboards and reporting frameworks
• Analyze cohort performance, attribution models, and campaign efficiency
• Derive actionable insights from data to improve marketing ROI

5. Martech & Automation

• Leverage CRM tools, marketing automation, and retargeting strategies
• Improve lead nurturing and remarketing journeys
• Implement advanced attribution and tracking mechanisms

6. Agency & Stakeholder Management

• Manage performance marketing agencies and media partners
• Work closely with product, underwriting, sales, and analytics teams
• Present performance insights to leadership with strategic recommendations