Performance Marketing Executive

Jain International Trade Organisation - India; Pune District; On-site; INR 800,000 - 1,500,000; Full time

Job summary

Jain International Trade Organisation - India is seeking a Performance Manager to lead digital and performance marketing initiatives aimed at driving customer acquisition and brand visibility. The ideal candidate will possess deep expertise in data-driven marketing, campaign management, and continuous optimization, specifically for brands like Krsnaa Diagnostics and RPL.

This role involves developing performance marketing strategies, managing budgets, and collaborating across departments to ensure successful execution.

Responsibilities

• Develop and execute performance marketing strategies across paid channels.
• Plan, launch, and optimize campaigns with clear KPIs.
• Build and maintain dashboards for tracking marketing performance.
• Manage multi-channel marketing budgets efficiently.
• Explore new technologies to enhance campaign performance.

Skills

Brand Management basics

Trend Analysis

Content creation using Canva

Campaign Coordination

Consumer Behaviour Understanding

Marketing Strategy Basics

Team Collaboration

Market Research

Job description

Job Type: FullTimePermanent

Location: Pune

Work Mode: Onsite

Experience: SrManagement

Travel Requirements:

Skills:

Brand Management basics, Trend Analysis, Content creation using Canva, Campaign Coordination, Consumer Behaviour Understanding, Marketing Strategy Basics, Team Collaboration, Market Research

The Performance Manager will lead digital and performance marketing initiatives to drive customer acquisition, conversion, revenue growth, and brand visibility. The role requires deep expertise in data-driven marketing, multi-channel campaign management, and continuous optimization. The ideal candidate is analytical, ROI-focused, and experienced in scaling performance campaigns efficiently. Brands: Krsnaa Diagnostics, RPL, Apulki Medical Center and other group companies.

Responsibilities

1. Performance Marketing Strategy
   • Develop and execute end-to-end performance marketing strategies across paid channels—Google Ads, Meta, LinkedIn, programmatic, affiliates, and others.
   • Set and own growth targets such as customer acquisition, lead generation, ROAS, and revenue.
   • Build optimized marketing funnels to improve reach, engagement, conversions, and retention.
2. Campaign Planning & Execution
   • Plan, launch, and optimize campaigns across digital platforms with clear KPIs.
   • Conduct A/B and multivariate testing on creatives, audience segments, landing pages, and offers.
   • Coordinate with content, creative, and product teams to build impactful and high-converting campaigns.
3. Analytics, Insights & Reporting
   • Build and maintain dashboards for tracking marketing performance and key funnel metrics.
   • Analyze customer behavior, campaign effectiveness, and digital trends to improve ROI.
   • Present insights and performance summaries to leadership with actionable recommendations.
4. Budget Management & Forecasting
   • Manage multi-channel marketing budgets efficiently, optimizing for ROI.
   • Forecast performance based on historical data, seasonality, and business goals.
   • Continuously adjust budget allocation based on channel performance and scaling opportunities.
5. Martech & Tools
   • Work with marketing analytics, attribution models, and automation tools.
   • Explore new technologies, media platforms, and tools that enhance campaign performance.
6. Cross-Functional Collaboration
   • Partner with product, sales, design, finance, and technology teams to ensure aligned execution.
   • Work closely with internal teams and external agencies for campaign creation and optimization.
   • Lead, mentor, and develop a team of performance marketers or analysts (if applicable).
7. Conversion Rate Optimization (CRO)
   • Identify gaps in the marketing funnel and improve conversion across landing pages and digital touchpoints.
   • Run CRO experiments and collaborate with UX/UI teams to enhance u