Performance Marketing Manager

EvolutionCo Group | CX • Design • Marketing • Tech • Innovation; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

A leading marketing solutions provider in India seeks a Performance Marketing Executive to create and manage paid acquisition campaigns. The ideal candidate will have a strong analytical background, excellent communication skills, and experience with platforms like Google Ads and Facebook Ads Manager. This role focuses on driving traffic and improving ROI through strategic data analysis and campaign management. Join to enhance growth through innovative marketing efforts.

Qualifications

• Previous work experience in a quantitative marketing role managing strategy and execution on performance-oriented channels.
• In-platform execution experience setting up campaigns in Facebook Ads Manager and Google Ads.
• Exceptional analytical skills to operationalise insights from complex data.
• Exceptional analytical skills to identify opportunities within complex data.
• Proven track record of building and scaling acquisition campaigns with focus on ROI.
• Excellent written and verbal communication skills.

Responsibilities

• Drive traffic and booking growth through digital performance channels.
• Produce daily reporting of KPIs to identify issues and opportunities.
• Communicate KPIs with stakeholders and keep pace with industry trends.
• Keep pace with search engine and PPC industry trends and developments.
• Build and manage acquisition campaigns across social, SEM, and display to drive revenue and ROI.
• Analyse and optimise campaign performance using data-driven insights and strategy.
• Identify marketing performance issues and pinpoint root causes with analytics tools like Google Analytics.
• Develop easy-to-use dashboards for reporting (funnel, budgeting, ROI, KPI tracking).
• Understand KPI metric requirements for performance management and optimization.
• Collaborate with creative and marketing teams to test strategies and drive innovation.
• Deliver measurable improvements in ROI and cost per conversion across channels.

Skills

Analytical skills

Campaign management

Data-driven decision making

Communication skills

Analytical skills

Communication skills

Tools

Google Analytics

Facebook Ads Manager

Google Ads

Google AdWords

Job description

As a Performance Marketing Executive, you will create, execute, and manage paid acquisition campaigns. You will be responsible for analysing data to pull insights and inform decisions across all acquisition channels to boost growth.

Responsibilities

1. The purpose of this role is to drive efficient traffic and booking growth by executing spend and campaigns across key digital performance channels, including display, PPC & affiliates.
2. Produce daily reporting of KPIs to identify issues and opportunities for growth.
3. Communicate KPIs with key stakeholders.
4. Keep pace with search engine and PPC industry trends and developments.
5. Build and manage acquisition campaigns across various channels, including social, SEM, and display, to drive revenue and increase ROI.
6. Analyse and optimise campaign performance based on data-driven insights and strategy using quantitative analysis.
7. Identify marketing performance issues and pinpoint the root cause analysis with the help of analytics tools such as Google Analytics.
8. Effectively communicate complicated analyses by developing easy-to-use reporting or visualisation dashboards (demand funnel, marketing planning and budgeting, marketing ROI, operational efficiency, campaign impact, awareness, events, and strategic KPIs).
9. Understand new and relevant KPI metrics requirements for performance management and optimization purposes.
10. Work with creative and marketing teams to test strategies and innovation.
11. Deliver quantifiable improvements in ROI and cost per conversion (CPA) across all channels.

Qualifications

1. Previous work experience in a quantitative marketing role managing strategy and execution on social, search, or other performance-oriented channels.
2. In-platform execution experience setting up campaigns in Facebook Ads Manager, Google Ads, and Google AdWords.
3. Deep understanding of data or data modelling, and able to objectively identify insights for sharing with stakeholders.
4. Exceptional analytical skills to identify opportunities within complex data, and where these can be operationalised.
5. Proven track record of building and scaling acquisition campaigns with a strong focus on ROI.
6. Excellent written and verbal communication skills.