Asst Manager - Performance Marketing

Health Total; Mumbai; On-site; INR 1,500,000 - 2,100,000; Full time

Job summary

Health Total is seeking an Assistant Manager of Performance Marketing in Mumbai to drive customer acquisition and optimize marketing spend across SEM, Display, SMM, and SEO. You will lead end-to-end campaigns, leverage GA4 and GTM for measurement, and integrate CRM systems for lifecycle tracking.

The role emphasizes data-driven decisions, ROI focus, and leadership of a growing marketing team in a fast-paced environment near Khar Road.

Qualifications

• 5-8 years of experience in performance marketing or similar
• Data-driven approach to growth and ROI
• Experience across SEM, Display, SMM, SEO
• Familiarity with GA4 and GTM for measurement
• CRM integration experience (Salesforce/LeadSquared)
• Strong analytical and experimentation skills
• Ability to lead and scale a marketing team

Responsibilities

• Develop and execute a comprehensive performance marketing strategy across channels
• Own end-to-end planning and execution for SEM, Display, SMM, SEO and third-party publishers
• Lead campaigns on Google Ads, Meta, LinkedIn and other platforms
• Drive optimization through A/B testing, audience segmentation, and funnel analysis
• Monitor ROI, ROAS and marketing efficiency; manage large budgets
• Implement AI-driven solutions for ad copy, creative and insights
• Mentor and scale a high-performing performance marketing team

Skills

SEM

Display

SMM

SEO

A/B testing

GA4

GTM

CRM

Salesforce

Tools

Google Ads

Meta

LinkedIn

Salesforce

LeadSquared

Job description

Job Title: Asst Manager - Performance Marketing

Location: Mumbai, Khar Road (Work From Office- Near Railway Station)

Experience: 5-8 Years

Employment Type: Full-Time

Role Overview

We are looking for a dynamic and data-driven Assistant Manager- Performance Marketing to lead and scale our digital growth engine. The role will be responsible for driving customer acquisition, optimizing marketing spends, and delivering measurable ROI across all paid and organic performance channels.

Key Responsibilities

1. Performance Marketing Strategy

• Develop and execute a comprehensive performance marketing strategy aligned with business growth objectives


• Own end-to-end planning and execution across SEM, Display, Social Media Marketing (SMM), SEO, and third-party publisher channels


• Identify new growth opportunities across digital ecosystems.

2. Campaign Management & Optimization

• Lead performance campaigns across platforms such as Google Ads, Meta, Linkedin, Publishers and other third-party platforms


• Drive continuous optimization using A/B testing, audience segmentation, and funnel analysis


• Ensure maximum efficiency in customer acquisition and conversion rates.

3. Data & Analytics

• Leverage tools like GA4 and GTM to track, measure, and optimize campaign performance


• Build and implement multi-touch attribution (MTA) models for better decision-making


• Integrate CRM platforms (Salesforce / LeadSquared) for end-to-end lead tracking and lifecycle management

4. Ad-Tech & Automation

• Utilize advanced ad technologies including Meta Advantage+ and Google AI bidding strategies


• Drive automation and performance improvements using machine learning-based tools

5. AI & Innovation

• Implement AI-driven solutions for:
  
  
  
  • Ad copy generation
  
  
  • Synthetic video creation
  
  
  • Sentiment analysis and audience insights
  
  
  
  


• Stay updated with emerging AI trends in marketing

6. Financial Management

• Manage and optimize large marketing budgets with a strong focus on ROI


• Identify and plug leaky buckets across the marketing funnel


• Analyze and report key metrics such as ROAS and MER (Marketing Efficiency Ratio)

7. Team Leadership

• Lead, mentor, and scale a high-performing performance marketing team


• Collaborate with cross-functional teams including Product, Sales, and Creative