Performance Marketing Manager

Imarti Media; Dadri; Vor Ort; INR 400.000 - 800.000; Vollzeit

Zusammenfassung

Imarti Media PVT LTD in Uttar Pradesh seeks a Digital Marketing Specialist to drive multi-channel campaigns and optimize media spends. You will handle PPC, performance marketing, and lead generation, working with creative and strategic teams to refine content and achieve targets.

The role requires hands-on use of Google Analytics, Helium 10, and paid ads on Amazon and Flipkart. You will plan media buys, run AB tests, and report results to support sales growth.

Aufgaben

• Handle digital promotion campaigns and media spends across platforms (Facebook, Google, YouTube, LinkedIn, Outbrain, Bing).
• Manage PPC and performance marketing to drive lead generation and sales campaigns.
• Monitor campaign performance and share results with creative and strategy teams with optimization recommendations.
• Allocate media budgets to meet goals and improve ROI.
• Plan and run AB tests for creatives to maximize results.
• Develop optimized target audiences through testing and ongoing monitoring.
• Provide regular campaign performance reports to cross-functional teams.
• Assist with online outreach and promotions via social media.
• Create a media plan and present it effectively.
• Explain lead and sale generation through website, social media, email, and other channels.
• Generate reports on sales, customer behavior, and market trends.
• Stay updated on e-commerce trends, tools, and technologies to boost online presence.
• Experience with Amazon Ads, Flipkart Ads, and other paid tools.
• Knowledge of Google Analytics and Helium 10.

Kenntnisse

Digital marketing

PPC

Lead generation

Sales campaigns

Campaign optimization

AB testing

Audience targeting

Campaign reporting

Social media marketing

Email marketing

Analytics

E-commerce ads

Tools

Google Analytics

Helium 10

Amazon Ads

Flipkart Ads

Jobbeschreibung

Roles and Responsibilities

Role

• 1. Handling all digital promotion campaigns and media spends across digital mediums (Facebook, Google, YouTube, LinkedIn, Outbrain, Bing, etc.)
• 2. Pay Per Click, Performance Marketing Experience, Lead Generation, Sale Campaign
• 3. Consistently monitoring campaign performance and results and sharing these results with the creative and strategic teams along with recommendations to further optimize content.
• 4. Allocate/recommend media budgets to best suit the desired goal.
• 5. Planning and running AB tests for all necessary creatives in the most efficient manner.
• 6. Create optimized target audiences basis testing and research, and routinely monitor the performance of said audiences (and altering them whenever necessary)
• 7. Sharing regular, insightful campaign reports with the creative and strategic teams
• 8. Assist with online outreach and promotion using social media.
• 9. Create a Media plan and have presentable skills.
• 10. Should have a clear understanding of lead and sale generation via website, social media, email marketing, and other internet marketing mediums.
• 11. Generate regular reports on sales performance, customer behavior, and market trends.
• 12. Stay updated with the latest e-commerce trends, tools, and technologies to enhance our online presence.
• 13. Experience in Amazon Ads, Flipkart Ads, and other paid advertising tools.
• 14. Knowledge of Google Analytics and Helium 10.