Head - Performance Marketing

Vishwa; Delhi; Vor Ort; INR 1.800.000 - 3.200.000; Vollzeit

Zusammenfassung

Vishwa Management Services in Delhi seeks a senior head of performance marketing to lead and execute strategies across digital channels, driving revenue growth and customer acquisition for our FMCG/D2C brands.

The role focuses on optimizing ROAS, CAC, CPA, and overall ROI while steering a cross-functional team of 8–10 middle-management professionals and collaborating with E-commerce, Brand, Sales, and Business teams.

Qualifikationen

• Strong experience in performance marketing, digital acquisition, and e-commerce growth.
• Proven track record of scaling digital campaigns and delivering measurable business results.
• Expertise in paid media, marketing analytics, budget optimization, and ROI management.
• Strong leadership, strategic thinking, and stakeholder management capabilities.

Aufgaben

• Develop and execute performance marketing strategies across digital platforms to drive revenue growth and customer acquisition.
• Lead campaigns across Google Ads, Meta Ads, and other relevant digital advertising platforms.
• Drive e-commerce growth through customer acquisition, retention, and repeat purchase strategies.
• Optimize key metrics including ROAS, CAC, CPA, conversion rates, and overall marketing ROI.
• Manage digital marketing budgets, campaign performance, and channel-level profitability.
• Leverage analytics, attribution, and consumer insights to improve campaign effectiveness.
• Collaborate with E-commerce, Brand, Sales, and Business teams to achieve business objectives.
• Build, mentor, and lead a team of 810 middle-management professionals, fostering a performance-driven culture.

Kenntnisse

Performance marketing

Digital acquisition

E-commerce growth

Paid media

Marketing analytics

Budget optimization

ROI management

Leadership

Stakeholder management

Tools

Google Ads

Meta Ads

Analytics tools

Jobbeschreibung

Role & responsibilities

• Develop and execute performance marketing strategies across digital platforms to drive revenue growth and customer acquisition.
• Lead campaigns across Google Ads, Meta Ads, and other relevant digital advertising platforms.
• Drive e-commerce growth through customer acquisition, retention, and repeat purchase strategies.
• Optimize key metrics including ROAS, CAC, CPA, conversion rates, and overall marketing ROI.
• Manage digital marketing budgets, campaign performance, and channel-level profitability.
• Leverage analytics, attribution, and consumer insights to improve campaign effectiveness.
• Collaborate with E-commerce, Brand, Sales, and Business teams to achieve business objectives.
• Build, mentor, and lead a team of 810 middle-management professionals, fostering a performance-driven culture.

Reporting Structure:

Reports to: Business Head - E-Commerce
Team Size: 8-10 Middle-Management Professionals

Ideal Candidate Profile:

• Strong experience in performance marketing, digital acquisition, and e-commerce growth.
• Proven track record of scaling digital campaigns and delivering measurable business results.
• Expertise in paid media, marketing analytics, budget optimization, and ROI management.
• Strong leadership, strategic thinking, and stakeholder management capabilities.
• Experience in the FMCG, Foods & Beverages, D2C, or consumer brands sector would be an advantage.