Performance / Growth Marketing Manager

Global IT Family; Bengaluru; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Global IT Family is seeking a results-driven Performance Marketing Lead in Bengaluru to own budget, media planning, and end-to-end campaign execution across India and the USA. You will manage Google/Bing, Meta, LinkedIn, and affiliate channels, build dashboards, and drive CAC/ROAS improvements.

The role requires optimizing PPC, CRO, remarketing, and collaboration with design/tech teams to launch high-performing creatives and landing pages in WordPress.

Qualifications

• Own budget allocation and media planning for campaigns across India and USA.

Responsibilities

• Own budget allocation and media planning for performance marketing campaigns across India and international markets (USA).
• Manage the full paid advertising stack across Google/Bing, Meta, LinkedIn, Native, 3rd-party, and Affiliate channels.
• Lead end-to-end campaign execution from account setup to KPI definition.
• Drive growth initiatives across multiple platforms for B2B and B2C audiences.
• Monitor and optimize campaign performance through daily, weekly, and monthly analyses.
• Build and maintain performance dashboards using Looker Studio for tracking.
• Own performance outcomes with accountability for CAC, ROAS, and revenue growth.
• Continuously optimize PPC through keyword research, quality score, CTR, and bids.
• Execute full-funnel remarketing and CRO strategies including A/B testing.
• Collaborate with design, content, and tech teams to launch creatives, landing pages, WordPress updates, and CRM-aligned campaigns.

Skills

PPC management

Performance marketing

Budget planning

Analytics

Looker Studio

Campaign optimization

Lead generation

A/B testing

Remarketing

CRM campaigns

Tools

Google Ads

Bing Ads

Meta Ads

LinkedIn Ads

Looker Studio

WordPress

CRM systems

Job description

Key Responsibilities:

1. Own budget allocation and media planning for performance marketing campaigns across India and international markets (USA), driving user acquisition and growth.
2. Manage the full paid advertising stack including Search (Google/Bing), Display, Meta, LinkedIn, Native, 3rd-party, and Affiliate channels.
3. Lead end-to-end campaign execution account setup, structure, ad creation, keyword strategy, launch planning, and KPI definition.
4. Drive new growth initiatives across Google, Meta, LinkedIn, and other lead generation platforms for B2B and B2C audiences.
5. Monitor and optimize campaign performance through daily, weekly, and monthly analysis to continuously improve results.
6. Build and maintain performance dashboards using Looker Studio (or similar tools) for campaign, lead, and ROI tracking.
7. Own performance outcomes, with clear accountability for reducing CAC, improving ROAS, and driving revenue growth.
8. Continuously optimize PPC performance through keyword research, quality score improvement, CTR optimization, and bid management.
9. Execute full-funnel remarketing and CRO strategies, including static/dynamic remarketing, RTB solutions, A/B testing, and lead quality optimization.
10. Collaborate with design, content, and tech teams to launch high-performing creatives, landing pages, CMS (WordPress) updates, and CRM-aligned campaigns.

Email: [e-mail]